A typology of cause-related marketing approaches in European professional basketball

As professional sports organisations are increasingly engaging in Cause-Related Marketing (CRM), there is a growing interest in understanding to what extent Corporate Social Responsibility (CSR) can deliver win–win outcomes for both the organisation and society at large. In this article, the authors provide a typology of CRM approaches adopted by professional sports teams and demonstrate if and how they approach social responsibility from a marketing perspective. The authors use a qualitative method to explore CRM engagement of professional basketball teams in Europe. The findings show that CRM is more than an act of philanthropy to the majority of the sports organisations. The sport organisations envision a win–win situation either through increased revenue or improved stakeholder relationships, or a combination of both. The authors merge the CSR and CRM concept and contribute to the CRM literature by investigating it from a broad managerial and stakeholder perspective rather than from a unilateral consumer perspective. The model will assist sports managers in CRM decision-making, more specifically, in handling the paradox between commercialising CRM and safeguarding integrity.     

Safety and Efficacy of Mobility Interventions in Patients with Femoral Catheters in the ICU: A Prospective Observational Study

Introduction

There are limited data describing mobility interventions provided to patients with femoral catheters. The purpose of this study was to examine the incidence of femoral catheter related adverse effects during physical therapy (PT) sessions in a cardiovascular intensive care unit (ICU).

Methods

This was a prospective, observational study and included patients with at least one femoral catheter. Data were collected after each PT session.

Results

There were 77 subjects with a total of 92 femoral catheters (50 arterial, 15 central venous, and 27 dialysis) treated. A total of 210 separate PT sessions occurred with 630 mobility activities including sitting on side of bed, standing at the bedside, transfers to stretcher chair or regular chair, and walking. There were no catheter related mechanical or thrombotic complications during any of the PT sessions.

Conclusions

Physical therapy sessions, including standing and walking were feasible and safe in cardiovascular ICU patients with femoral catheters who met the criteria for mobility interventions. The results from this study support the hypothesis that early mobilization in patients with femoral catheters is important to minimize functional decline and provide evidence that the presence of femoral catheters alone should not be a reason to limit progressive mobility interventions.Key Words: physical therapy, ICU, early mobilization, femoral catheter     

The Pooled Data Approach for the Estimation of Split-Ballot Multitrait–Multimethod Experiments

Saris, Satorra and Coenders (2004) proposed a new approach for estimating the quality of survey questions, which combines the advantages of the following two existing approaches: the multi-trait-multi-method (MTMM) approach and the split-ballot (SB) approach. In practice, this new approach led to frequent occurrences of non-convergence and improper solutions in the case of a two-group design (Revilla &; Saris, 2013 Revilla, M., &; Saris, W. E. (2013). The split-ballot multitrait-multimethod approach: Implementation and problems. Structural Equation Modeling, 20(1), 27–46.[Taylor &; Francis Online], [Web of Science ®] , [Google Scholar]). This was very problematic because this approach had been used in many experiments to determine the reliability, validity and method effects of questions that are used in the European Social Survey, which is used in approximately 30 countries. In this article, we propose a new estimation procedure, which we call estimation using pooled data (EUPD), to overcome the problems with this experimental design. We show that EUPD can also be applied in a general setting of structural equation modeling when the sample size is too small for precise estimation but several similar data sets are available.     

Objects of study, objectivity and objectivation in attribution research

These short comments try to develop an argumentation in favour of broadening perspectives in attribution research in academic settings. A distinction is made between research purposes that merely aim at developing existing attribution paradigms, or that on the contrary aim at a better understanding of the function of these attributions in a broader societal context. According to the author such a broadening of perspectives also necessitates an analysis of different positioning in society.     

Formalizing theories of child development: Introduction to the special section

Here we introduce a Special Section of Child Development entitled “Formalizing Theories of Child Development.” This Special Section features five papers that use mathematical models to advance our understanding of central questions in the study of child development. This landmark collection is timely: it signifies growing awareness that rigorous empirical bricks are not enough; we need solid theory to build the house. By stating theory in mathematical terms, formal models make concepts, assumptions, and reasoning more explicit than verbal theory does. This increases falsifiability, promotes cumulative science, and enables integration with mathematical theory in allied disciplines. The Special Section contributions cover a range of topics: the developmental origins of counting, interactions between mathematics and language development, visual exploration and word learning in infancy, referent identification by toddlers, and the emergence of typical and atypical development. All are written in an accessible manner and for a broad audience.