对我国体育品牌客户满意度结构模型的探索

随着经济的快速发展和市场经济体制的不断完善,客户满意和客户忠诚已经成为当前我国体育品牌在激烈的全球化市场竞争中能否取得成功的关键因素。本研究基于经典的顾客满意度指数结构模型,尝试建立我国体育品牌客户满意度的数学结构模型。同时采用层次分析法（AHP）确定评价指标的权重系数,并对该结构模型方程的求解过程进行探讨。     

School support and teacher motivation to implement project-based learning

The present study investigated how school support was related to teachers' motivation and willingness to persist in project-based learning. The participants were 182 Hong Kong teachers who completed a questionnaire about their school's support and their motivation to implement project-based learning. The results of structural equation modeling indicated that when teachers perceived their schools as being stronger in collegiality and more supportive of teacher competence and autonomy, they had higher motivation in project-based learning and stronger willingness to persist in this educational innovation. Perceived school support predicted teachers' attitude for future persistence both directly and indirectly through its influence on teacher motivation. The results suggest that social-contextual factors are important for teacher motivation in the implementation of educational innovations.     

Behavioural Interactions within Chinese Families with Children Exhibiting Emotional Difficulties in Adlerian Family Play Therapy: Implications for Counselling Professionals

This study explores behavioural interactions between Chinese parents and emotionally disturbed children in Taiwan by conducting behavioural interaction analysis of five sessions each of Adlerian family play therapy involving two families. Emerging themes included behavioural displays of discouragement, control, aggression, intimacy, and conflicts. Implications are drawn and recommendations made on how counselling professionals may use behavioural interaction assessment through family play therapy as an intervention tool.     

Sharing best practices in Barbados and Trinidad and Tobago: patterns of policy implementation and resistance

This article outlines policies from multilateral organisations that advocate sharing best practices between developing nations. The article discusses the degree to which these best practices are implemented by small states as indicated by teachers, academics and policymakers in Barbados and Trinidad and Tobago. For the purpose of this article, a best practice refers to pedagogy, curriculum or programme that contributes to student achievement. Currently, a number of influential multilateral organisations advocate that developing nations should share their best practices in education with each other. Despite encouragement by multilaterals however, best practices are not shared. At best, foreign ideas are used to legitimise local policies. While these policies are intended to help countries reach their Education for All (EFA) goals, they do not account for the differences between islands and their vulnerability towards larger countries. Attempts to innovate the curriculum by implementing foreign ideas failed due to the forces of tradition. It can thus be concluded that resistance – non‐compliance or opposition – to sharing educational best practices, as well as to the implementation of new curricula, stems from echoes of colonialism and globalisation. Although this study focuses on two islands, there are implications for other developing countries and small states as they fall under the same policy auspices of UNESCO and the Commonwealth Secretariat.     

我国高职毕业生内部就业优势的经济计量分析

本文利用经济计量分析方法,探讨了预测和评判我国高等职业教育内部就业优势领域的新思路。研究发现,多元经济计量模型预测出同一专业或行业毕业生的收入和就业率随着其他背景因素取值的不同而不同,预测更贴近毕业生实际的专业就业率和专业与行业的收入。该模型还显示在相同背景因素条件下,不同专业或行业预测值的排序与背景因素取值无关。比较计量方法和通常使用的描述统计方法,在专业与行业预测值的优势排序方面,两种方法的结论高度一致,事后预测结果则表明计量方法具有较大的优势。本文的计量模型可以用来精细地预测特定群体的收入均值和就业率,甄选优势专业和行业。     

中国知名体育用品品牌形象的结构模型

以国内外品牌形象测评理论模型为依据,提出从“产品或服务自身形象、公司形象、使用者形象、符号形象”4个维度来构建我国体育用品品牌形象结构模型,并选取53项测试题目作为测度指标,以此作为体育用品品牌形象的原始量表.选择国内5大知名体育用品品牌(李宁、安踏、匹克、特步、361°)作为实证对象,通过测试题项的T检验和项目纯化,原始量表的53个测试题目缩减至36个,由此得出我国体育用品品牌形象的初步量表.对该量表进行主成分探索性因素分析,结果表明中国体育用品品牌形象结构模型包括5个维度:使用者形象、产品或服务自身形象、公司或企业形象、符号形象与鲜明特征形象,共计36个测试题项.     

The influence of social interaction on meaning construction in a virtual community

As proposed by social constructive theorists, meaningful learning and individual development were achieved through social interaction. To foster social interaction among students, this study formed an online learning community in which they played multiple roles as writers, editors and commentators. In playing different roles, they read peers' texts, edited peers' errors, evaluated peer editors' corrections and finally reconstructed their own texts. Results of this study showed that the multiple roles they played allowed them to have opportunities to view their own texts from others' perspectives. Based on these perspectives, they were more willing to acquire information from and contribute information to peers. All of this extensive information acquisition and contribution resulted in meaning construction of texts as active students improved their final drafts in both local revision (grammatical correction) and global revision (the style, organisation and development of a text) after receiving and evaluating feedback from peer editors. Their final drafts were very different from those of passive students whose first and final drafts were almost the same despite some grammatical revisions. This study suggests that, rather than relying only on an examination of students' final drafts, there may be benefits in teachers encouraging students to actively participate in social interaction by reading peers' texts, editing peers' errors and evaluating peer editors' corrections during text revisions.     

Student contribution in asynchronous online discussion: a review of the research and empirical exploration

The increasingly prevalent use of Internet in schools and homes has resulted in asynchronous online discussion becoming an increasingly common means to facilitate dialogue between instructors and students, as well as students and students beyond the boundaries of their physical classrooms. This article is organized into two main sections. In the first section, we review 50 empirical studies in order to identify the factors leading to limited student contribution. Limited student contribution is defined as students making few or no postings, or students exhibiting surface-level thinking or low-level knowledge construction in online discussions. We then identify the various empirically based guidelines to address the factors. In the second section, we discuss three potential guideline dilemmas that educators may encounter: (a) use of grades, (b) use of number of posting guideline, and (c) instructor-facilitation. These are guidelines where previous empirical research shows mixed results when they are implemented. Acknowledging the dilemmas is essential for educators and researchers to make informed decisions about the discussion guidelines they are considering implementing. Finally, we report two exploratory case studies on student-facilitation that we conducted. Using students as facilitators may be an alternative solution to educators who wish to avoid the instructor-facilitation guideline dilemma.     

Effects of forefoot bending stiffness of badminton shoes on agility,comfort perception and lower leg kinematics during typical badminton movements

This study investigated whether an increase in the forefoot bending stiffness of a badminton shoe would positively affect agility, comfort and biomechanical variables during badminton-specific movements. Three shoe conditions with identical shoe upper and sole designs with different bending stiffness (Flexible, Regular and Stiff) were used. Elite male badminton players completed an agility test on a standard badminton court involving consecutive lunges in six directions, a comfort test performed by a pair of participants conducting a game-like practice trial and a biomechanics test involving a random assignment of consecutive right forward lunges. No significant differences were found in agility time and biomechanical variables among the three shoes. The players wearing the shoe with a flexible forefoot outsole demonstrated a decreased perception of comfort in the forefoot cushion compared to regular and stiffer conditions during the comfort test (p < 0.05). The results suggested that the modification of forefoot bending stiffness would influence individual perception of comfort but would not influence performance and lower extremity kinematics during the tested badminton-specific tasks. It was concluded that an optimisation of forefoot structure and materials in badminton shoes should consider the individual’s perception to maximise footwear comfort in performance.     

Cross-and same-race friendships of Vietnamese immigrant adolescents: A focus on acculturation and school diversity

The purpose of this study was to examine friendship developments of 153 Vietnamese immigrant adolescents who resided in an East Coast metropolitan area of the United States. We examined the influences of school diversity and acculturation on the quantity and quality of cross-and same-race friendships. Surprisingly, students who came from schools that are more diverse reported fewer cross-race friendships and lower levels of social support from their cross-race friends. American acculturation predicted greater levels of social support from cross-race friends. For same-race friendships, students who went to schools with higher percentage of Asian students reported more same-race friendships; however, percentage of Asian students was not a significant predictor of social support from same-race friends. Students who reported greater levels of Vietnamese acculturation reported greater levels of social support from their same-race friends. This study has implications for understanding the impact of school diversity and acculturation on friendship development of Vietnamese immigrants. Also, suggestions on how to better conceptualize and measure diversity are discussed.