浅谈电子商务对企业营销的影响

21世纪,随着互联网络的发展,消费者的需求日益多样化,产品和技术方面的更新速度越来越快,企业之间的竞争也越来越激烈,尤其是电子商务的发展给企业营销方面带来了很多机遇和挑战,对于企业来说,一定要重视电子商务的发展,正确认识电子商务对企业营销所产生的深刻影响,只有正确认识了这些影响,才能使企业适应新的环境,满足消费者的多样化需求,才能使企业在激烈的竞争中立于不败之地。     

英国苏格兰卓越课程高中阶段改革述评

英国苏格兰高中课改是在整合苏格兰政府为3—18岁儿童和青(少)年整体设计的卓越课程体系中进行的,现仍在改革主体的相互对话和调适中按期发展。试从当下课改主导价值全球趋同和路径选择地区差异的辩证视角,来分析苏格兰高中课改的主要特点,厘清其课改政策的历史—文化语境,概括其课改的整体归属性与阶段独特性,并述评其学业评价改革的最新动态。     

社会矛盾的主要成因分析

经济基础是社会矛盾得以生成、加剧或化解的根本性原因:一方面,经济基础决定着社会阶层结构亦即社会力量对比结构,而一定的社会阶层结构又决定着一定的利益结构;另一方面,经济基础决定着社会矛盾得以化解的可能空间。物质利益是社会矛盾直接、具体的原因。社会矛盾数量的多少及强度的大小,在很大程度上直接取决于利益结构的公正与否,或者说在很大程度上直接取决于利益结构不公正程度的高低。非物质利益因素对社会矛盾有着重要的影响,在某些特定情境下甚至会产生重大的影响。转型期这样一个特定的历史时期,对于社会矛盾的成因具有一种加剧、放大、挤压的效应,从而使得大量的社会矛盾呈现出多样化演化的情形。     

General University Requirements at Hong Kong Polytechnic University: evaluation findings based on student focus groups

Under the new four-year undergraduate programme, a general education framework titled ‘General University Requirements’ (GUR) has been developed and implemented since 2012/2013 at Hong Kong Polytechnic University (PolyU). To evaluate the implementation and effectiveness of the GUR in its first year, focus group interviews with students were carried out. In 13 focus groups, 62 first-year students from eight faculties/schools who took GUR subjects in 2012/2013 academic year were interviewed by trained researchers. Results showed that students generally had good perceptions of the GUR in terms of the subject content, teaching methods and the overall effectiveness of the subjects. The interactive teaching and learning initiatives adopted in GUR subjects were particularly appreciated, although students expressed minor concerns on the administration of GUR subjects. The results suggest that the first-year implementation of the GUR at PolyU was generally smooth and successful from the perspectives of the students.     

College education and attitudes toward democracy in China: an empirical study

The modernization theory contends that there is a link between education and democracy. Yet few empirical studies have been done to investigate the role of higher education on promoting democratic values in the Chinese context. Using China General Social Survey 2006, this paper generates several findings which are not completely consistent with the existing theoretical explanations on political development. Specifically, the college-educated Chinese citizens not only agree that there is need to improve democracy, but support various types of political participation and resist the government-oriented petitioning. However, though entrepreneurial elites (private business owners) and political elites (Chinese communist party members) demonstrate preference to democracy in principle, empirical evidence suggests that they are much less likely to support political participation that challenges the authoritarian regime in China compared to knowledge-based elites (college-educated adults).     

3D技术教育应用创新透视

3D技术是虚拟现实、实时仿真和交互三维设计结合产生的关键技术,包括3D显示技术、3D虚拟现实技术和3D打印技术。目前3D技术已成为桌面技术(3D显示技术和3D虚拟现实技术为桌面显示技术,3D打印技术为桌面制造技术),正逐渐在知识创新、深度学习、虚拟实验、技能训练等方面彰显优势,为教育应用创新提供新环境、新平台、新资源、新工具和新范式。然而由于产品价格较为昂贵,后续的保养、管理及维修等费用也较高,3D技术教育应用在顶层设计、技术支持、教育资源、测评标准、应用领域、人才培养等方面仍面临较多困难。3D技术教育应用是一个教育生态系统,是依托3D技术、资源、工具、平台、产品、人才和课程,构建教学资源、教学媒体和教学产品的设计、开发、运用、管理和评价的教育系统,需要进行理论、技术与应用的协同推进,从生态发展、产业推进、深度融合视角开展研究。在落实《教育信息化十年发展规划(2011-2020年)》之际,应将"3D技术教育应用创新"作为技术与教育"深度融合"的重要途径,构建3D教育应用生态系统环境,促进教学方式与学习方式变革,以此应对第三次工业革命带来的机遇和挑战。     

数字传播与数字文明的兴起

卡斯特在论述其"网络社会的崛起"的命题时说,"各种沟通模式整合入一个互动式的网络中.或者换句话说,通过超文本和后设语言的形构,历史上首度将人类沟通的书写、口语和视听模态整合到一个系统里.经过人脑两端,也就是机械和社会脉络之间的崭新互动,人类心灵的不同向度重新结合起来."虽然新闻业所根植的社会系统已发生剧烈变化,但新闻活...     

智能答疑系统中问题类型研究

随着网络的快速发展,人们对搜索引擎的依赖越来越强。传统搜索引擎仅基于关键字,而问答系统能够快速、准确地获取用户所需信息,是新一代搜索引擎。问答系统允许用户使用自然语言提问,能够准确返回用户所需答案。问答系统一般由问题理解、信息检索、答案抽取三部分组成。本文介绍了问题理解中的问题类型分类技术,并给出了具体实现。     

Struts2框架浅析

Struts2作为当今优秀的MVC框架,具有功能强大、使用简单灵活的优点,本文对Struts2的产生背景、运作机制、Struts2框架的搭建等进行了介绍,较全面展现了Struts2框架,以供Struts2框架学习和开发人员参考。