Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

中部崛起视角中的教育发展战略

从全面建设小康社会,构建社会主义和谐社会的高度认识中部崛起的战略意义,已成为国家决策者和广大国民的共识,尤其是处于中部地区的六省,更是倍受鼓舞、积极响应.据<光明日报>2005年4月6日报道,在谋求崛起的实践中,中部各省探索打破区划和行业等壁垒,实施城市群发展战略.