Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

Teacher Beliefs in Action: A Cross-Sectional,Longitudinal Follow-Up Study of Teachers' Personal Practical Theories

Based on a cross-sectional, longitudinal follow-up study of graduates from our master's-level elementary education program, in this article we examined changes in espoused beliefs elicited in the form of personal practical theories (PPTs) of three graduates with 2, 4, and 6 years of experience teaching in the same partnership school where they did their student teaching. We compared their original PPTs collected during their teacher education program with their current PPTs elicited in follow-up interviews, and then observed their classroom practices. Case summaries of these teachers are presented, and analysis and implications focus on changes in their PPTs, how their PPTs played out in their classrooms, and perceived barriers and supports to enacting their beliefs.     

加强校本培训建设高素质教师队伍

三元里小学是广东省一级学校,经过十多年的实践探索,已形成了鲜明办学特色。随着国家新的课程目标的颁布,我国基础教育界正面临着教育理念、教育内容、教育方法的大变革。要让教师接受新的教育价值观、新的教学内容和方式方法并转变他们的教育行为,必须通过开展教育科研,使教师     

刍议农业可持续植保与有害生物的综合治理

本文在介绍可持续植物保护概念的基础上，分析了可持续植保中有害生物综合治理在我国的发展以及存在的问题，提出了实现有害生物综合治理的措施和方法，同时特别强调加强生物农药及其它非化学防治方法的推广和利用，减少化学农药的使用，减轻生态环境的压力。     

Localized Representation of Formative Assessment in China: A Regional Study from a Sociocultural Perspective

Formative assessment originated and developed in a Western context. With its function of learning improvement being evidenced in research, formative assessment has been adopted in assessment initiatives in multiple contexts including that of China. Research, however, reveals that formative assessment as implemented in Chinese contexts is by no means equivalent to what is understood and implemented in the West; rather, in many cases, it is decontextualised and recontextualised, or culturally appropriated. This paper presents findings of a study which examined the culturally appropriated representation of formative assessment within eight universities in a mid-western province of China. Senior administrators in each university were interviewed face-to-face and individually to fulfill three purposes: (1) To clarify understandings of formative assessment in the area of college English education; (2) To explore the existing gap between formative assessment principles and their representation in College English Curriculum Requirements (CECR), and the gap between formative assessment initiatives at the national level and local contexts; and (3) To distill implications for policy-borrowing and effective implementation in the Chinese context.