网络舆情场中信息受众观点测度的机理及路径分析

[目的/意义]整合定性与定量的舆情研究视角,统一多模态研究对象,实现网络舆情信息受众的观点测度,可修复网络舆情分析与治理的理论与实践裂痕。[方法/过程]通过引入网络舆情场的概念,对网络舆情信息受众、受众观点测度的内涵进行诠释,就网络舆情场与信息受众观点测度的逻辑关系加以辩证讨论。[结果/结论]提出网络舆情场内舆情受众观点测度机理和具体测度路径,为后续网络舆情场中的网络舆情信息分析、多维度信息受众观点测度,受众认知规律发现,网络舆情监督和管控限制等层面的研究做相应铺垫。     

社交媒体用户转移行为影响因素模型及实证研究

[目的/意义]探究社交媒体用户转移行为的影响因素,拓宽社交媒体用户行为的研究范围,以期为相关理论研究提供参考,并对社交媒体运营商提高服务质量、增加用户粘性提供借鉴。[方法/过程]基于期望确认理论、沉浸理论以及信息系统成功模型构建理论模型,重点关注社交媒体系统质量、信息质量、服务质量、沉浸体验以及用户社交媒体使用满意度是否会以及会在多大程度上影响用户转移行为。通过问卷调查法获得数据,利用SPSS和AMOS分析软件进行数据的分析和假设的验证。[结果/结论]通过分析可知社交媒体系统质量、信息质量、服务质量以及沉浸体验对用户满意度具有正向影响,而用户满意度负向影响转移行为。     

学术期刊融合新媒体需要解决的关键问题

大多数学术期刊与新媒体融合的效果不理想.通过文献及实际调查研究学术期刊新媒体的规模,总结、归纳存在的主要问题,分析导致学术期刊新媒体关注度低、互动性差、推送频率低的原因.提出实现学术期刊与新媒体深度融合需要解决的几个关键性问题: 科学谋划,合理定位新媒体; 加强内容建设,凸显平台特色; 打破技术壁垒,培养新媒体人才; 探索、创新媒体融合模式; 建立客观的学术期刊新媒体影响力评价标准.     

Sustainability of independent community archives in China: a case study

There are three models for community archives in China. The first one is where community archives are kept in government-funded/government-established museums or archives. The second is where community archives are kept by scholarly organizations such as universities. The third involves the community establishing its own archive. This last model is very unusual in China. The PiCun Culture and Art Museum of Migrant Labor (PCMML) provides an example of this model as it is the only independent community archives focusing on migrant workers in China. This paper explores the emergence and development of PCMML, its impact on community members and challenges faced including funding and staffing, but also those unique to China—PCMML is greatly influenced by a range of national and local government policies and regulations. Conclusions are that survival strategies for independent community archives in China are dependent on three dimensions: the community itself, society and the government. Cultural consciousness of the community is the premise for the establishment and sustainability of independent community archives, and independent community archives can be the public space to cultivate cultural consciousness of community members and thus activates community members’ agency to document, preserve and disseminate their own history. At the same time, independent community archives also need to engage with broader society to avoid involution and gain support and understanding. Independent community archives are constrained by government policies and regulations, so it is essential for them to develop strategic relationships with government.     

An Investigation of Textbook Vetting and Evaluation Process in Tanzania

Textbook vetting and evaluation process intends to ensure that the materials provided are relevant, of the required quality, suitable ad would enhance learning efficiency and effectiveness. The paper investigates the role of publishers and Tanzania Institute of Education (TIE) in the textbooks vetting and evaluation process; examines factors used to vet, evaluate and approve primary and secondary school textbooks in Tanzania and proposes Strategies that would enhance the textbook vetting, evaluation and process. The study used a mixed method research design. Respondents were selected educational publishers; MoEVT, Baraza la Kiswahili Tanzania, TIE, and Publishers Association of Tanzania. Questionnaire and semi- structured interview were used to collect data which were analysed qualitatively and quantitatively. Major findings of the study were; textbooks vetting and evaluation process is not professionally conducted although standard criteria have been established; there is not well established roles among key players involved in the vetting and evaluation process leading to conflict of interest between TIE and the publishers. The study recommends establishing an independent professional evaluation board and a well-defined timetable and effective communication among various players; enacting a book policy and adopting a limited multiple-textbook publishing system.     

The Motivations of Book Publishers in Germany and Australia: An Empirical Comparison

Our study compares the motivations of Australian and German book publishers. The results demonstrate remarkable similarities, but also a significant difference regarding the effects of the publishers’ self-concept. In the German case the publishers with a dominant economic orientation are more proactive than the publishers with a dominant cultural orientation. In the Australian case, this correlation does not exist. The same difference holds for the relationship between the economic orientation and extrinsic motivation. We discuss these results and examine empirical evidence and theoretical suggestions to explain the differing findings. The data stem from surveys conducted in the two countries with responses of 196 (Germany) and 54 publishers (Australia).     

International Collaboration and Openness in Jordanian Research Output: A 10-year Publications Feedback

Previous reports stressed on the importance of international collaboration and open access (OA) publishing, as they increase the quality of the research and increase its benefits. In this study, we will assess Jordanian international research collaboration and OA publishing in the past 10 years. We performed a Scopus search for Jordanian publications in the years 2008–2017, where we extracted and calculated the total number of publications, publications in OA journals, publications with international collaborations. Moreover, we assessed the disciplines Jordanians usually publish in. During the 10-year interval, we found a total of 20,359 Jordan-affiliated publications indexed in Scopus. We found a dramatic increase in number of publications with international collaboration from 38% in 2008 reaching 53.3% in 2017, and an increase in OA publications from 7.3% of the total publications in 2008, reaching 18.7% of the total publications in 2017. Total number of Scopus indexed publications from Jordan has increased by 57.9% over the past 10 years. Although international collaboration and OA publications have dramatically increased in recent years, Jordanian researchers should focus more on international collaboration with developed countries and on self-archiving their publications.     

The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children

There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques.