Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

高等教育财政支出影响因素研究——基于2000～2009年中部六省的面板数据

本文基于中部六省2000～2009年度的面板数据,对影响高等教育财政支出的因素进行了实证研究,通过利用时间固定效应的幂函数与指函数模型研究表明,滞后一期的生均高等教育财政支出、城镇化水平正向影响高等教育财政支出;而实际人均收入、政府规模和生师比负向影响高等教育财政支出。进一步研究发现,当同时考察财政分权度、政府竞争度与政府规模两两之间对高等教育财政支出的交互作用时,政府规模与政府竞争度对生均高等教育财政支出的交互作用非常显著。通过比较研究还发现,不含控制变量项的时间固定效应幂函数与指函数模型是最优的,财政分权度和政府竞争度分别具有显著的正向和负向作用。