Understanding the Nature,Uses, and Gratifications of Social Television: Implications for Developing Viewer Engagement and Network Loyalty

This study employed an online survey (N = 310) to explore how viewers’ motivations for social TV participation influence their involvement in social TV activities, their program commitment, and network loyalty. Findings show that social infotainment and social companionship are the primary motivations of social TV participation. However, only social infotainment significantly predicts the intensity of viewers’ social TV usage, which has a positive influence on program commitment and network loyalty. Additionally, the relationship between social TV usage and network loyalty is partially mediated by program commitment. These findings demonstrate the value of social TV to broadcasters and provide directions for initiating and maintaining long-term relationships with viewers.     

复旦大学图书馆数学类英文图书引进及保障数据集

运用引文分析法,选取国内外高校使用的数学类经典教材所引用的参考文献,并对这些参考文献中的英文图书进行引文量统计。继而分别对复旦大学图书馆及CALIS中心数学类英文图书的保障率进行排查检索和测评。共有引文记录10519条,去重后共计8166条英文图书书目信息。本数据集可以对目前我国高等院校图书馆的专业学科类英文图书资源引进和利用提供有效评估和国际参考。     

Sustainability of independent community archives in China: a case study

There are three models for community archives in China. The first one is where community archives are kept in government-funded/government-established museums or archives. The second is where community archives are kept by scholarly organizations such as universities. The third involves the community establishing its own archive. This last model is very unusual in China. The PiCun Culture and Art Museum of Migrant Labor (PCMML) provides an example of this model as it is the only independent community archives focusing on migrant workers in China. This paper explores the emergence and development of PCMML, its impact on community members and challenges faced including funding and staffing, but also those unique to China—PCMML is greatly influenced by a range of national and local government policies and regulations. Conclusions are that survival strategies for independent community archives in China are dependent on three dimensions: the community itself, society and the government. Cultural consciousness of the community is the premise for the establishment and sustainability of independent community archives, and independent community archives can be the public space to cultivate cultural consciousness of community members and thus activates community members’ agency to document, preserve and disseminate their own history. At the same time, independent community archives also need to engage with broader society to avoid involution and gain support and understanding. Independent community archives are constrained by government policies and regulations, so it is essential for them to develop strategic relationships with government.     

An Investigation of Textbook Vetting and Evaluation Process in Tanzania

Textbook vetting and evaluation process intends to ensure that the materials provided are relevant, of the required quality, suitable ad would enhance learning efficiency and effectiveness. The paper investigates the role of publishers and Tanzania Institute of Education (TIE) in the textbooks vetting and evaluation process; examines factors used to vet, evaluate and approve primary and secondary school textbooks in Tanzania and proposes Strategies that would enhance the textbook vetting, evaluation and process. The study used a mixed method research design. Respondents were selected educational publishers; MoEVT, Baraza la Kiswahili Tanzania, TIE, and Publishers Association of Tanzania. Questionnaire and semi- structured interview were used to collect data which were analysed qualitatively and quantitatively. Major findings of the study were; textbooks vetting and evaluation process is not professionally conducted although standard criteria have been established; there is not well established roles among key players involved in the vetting and evaluation process leading to conflict of interest between TIE and the publishers. The study recommends establishing an independent professional evaluation board and a well-defined timetable and effective communication among various players; enacting a book policy and adopting a limited multiple-textbook publishing system.     

The Motivations of Book Publishers in Germany and Australia: An Empirical Comparison

Our study compares the motivations of Australian and German book publishers. The results demonstrate remarkable similarities, but also a significant difference regarding the effects of the publishers’ self-concept. In the German case the publishers with a dominant economic orientation are more proactive than the publishers with a dominant cultural orientation. In the Australian case, this correlation does not exist. The same difference holds for the relationship between the economic orientation and extrinsic motivation. We discuss these results and examine empirical evidence and theoretical suggestions to explain the differing findings. The data stem from surveys conducted in the two countries with responses of 196 (Germany) and 54 publishers (Australia).     

International Collaboration and Openness in Jordanian Research Output: A 10-year Publications Feedback

Previous reports stressed on the importance of international collaboration and open access (OA) publishing, as they increase the quality of the research and increase its benefits. In this study, we will assess Jordanian international research collaboration and OA publishing in the past 10 years. We performed a Scopus search for Jordanian publications in the years 2008–2017, where we extracted and calculated the total number of publications, publications in OA journals, publications with international collaborations. Moreover, we assessed the disciplines Jordanians usually publish in. During the 10-year interval, we found a total of 20,359 Jordan-affiliated publications indexed in Scopus. We found a dramatic increase in number of publications with international collaboration from 38% in 2008 reaching 53.3% in 2017, and an increase in OA publications from 7.3% of the total publications in 2008, reaching 18.7% of the total publications in 2017. Total number of Scopus indexed publications from Jordan has increased by 57.9% over the past 10 years. Although international collaboration and OA publications have dramatically increased in recent years, Jordanian researchers should focus more on international collaboration with developed countries and on self-archiving their publications.     

The Dynamic Landscape of Marketing Children’s Books: Publishers Find Consistent Success Through a Combination of Online and Traditional Marketing to Adults and Children

There are a number of challenges unique to the children’s book sector faced by publishers in today’s digitally-dominant business market, making it more crucial than ever for children’s book marketers to create multifaceted marketing plans that include differing but complementary approaches. Among the common marketing challenges specific to children’s books are overabundance of content, competition, access to the library market, the digital versus print dichotomy, difficulty of marketing directly to young readers on the Internet, and the dual (child and adult) target audience. While some marketing tactics must effectively attract the attention of the child reader, it is of fundamental importance (with some exceptions) for publishers, authors, and marketers of children’s books to also ensure their marketing techniques target the adult gatekeepers who are likely to purchase those books. Depending upon various factors, including age range of the reader and subject matter, marketers of children’s books are most successful when applying a mix of traditional and digital marketing techniques.