Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

在这里,你可以读懂每一个村——瑞安乡村文化礼堂扫瞄

唱唱村歌,聊聊民俗,看看表演,写写书法,下下象棋,弹弹民乐,在讲堂书院里听课,在展示馆内欣赏祖先留下的老物件……这是近日笔者在浙江瑞安各地乡村文化礼堂看到的新时尚。"道德讲堂、文化家园、百姓舞台"。这些乡村文化礼堂充分挖掘、整合乡风民俗和历史名人等具有地方特色的资源,使之成为传承和发展中华文化、兼具现代化特色的文化阵地。