General Media (Advertising)

Varda Langholz Leymore's Hidden Myth: Structure and Symbolism in Advertising (New York: Basic Books, 1975—$10.00).

John S. Wright and John E. Mertes's Advertising's Role ie Society. (St. Paul, Minn.: West Publishing Co., 1974—price not given, paper).

Allan M. Cartter's Ph.D's and the Academic Labor Market (New York: McGraw-Hill, 1976—$12.50).     

Regulation

Bill F. Chamberlin and Charlene J. Brown, eds., THE FIRST AMENDMENT RECONSIDERED: NEW PERSPECTIVES ON THE MEANING OF FREEDOM OF SPEECH. AND PRESS (New York: Longman, 1982---$27.95)

Marc A. Franklin, CASES AND MATERIALS ON MASS MEDIA LAW (Mineola, N.Y.: The Foundation Press, 1982---$26.00)

LEGAL AND BUSINESS ASPECTS OF THE ADVERTISING INDUSTRY 1982 (Practicing Law Institute, 810 7th Avenue, New York, N.Y. 10019---$30.00, paper)

PRIVACY (Social Issues Resources Inc., P.O. Box 2507, Boca Raton, Fla. 33432---two loose-leaf volumes containing a total of 180 articles, $117.00, also available separtately at $65.00 and $52.00 respectively)     

Barriers to resource sharing among higher education libraries a report to the Research Support Libraries Programme (RSLP)

This paper describes the user-focused approach to information skills at MMU Library. It covers the following cycle: identifying training needs at three levels (organisation, group and individual); developing a training strategy and materials; marketing information skills within MMU. Specifically, it describes how we went about discovering what our users wanted, creating and delivering what they needed, and how we ‘sold’ it back to them.     

Graduate theses and dissertations on broadcasting: 1956–1958

A discussion of state and local taxation of broadcast stations appeared in the very first issue of the Journal of Broadcasting (1:70–74, Winter 1956–57), and is now updated to cover important cases and findings of recent years in a number of states. The taxes proposed raise not only questions of income dillution, but of federal vs. state/local regulation of broadcasting. Mr. Kennedy is completing work on an MA degree in telecommunications at the University of Southern California.     

Reasons for giving reasons: an expert‐expert clinical analysis of science teaching for non‐academic students 1

This paper concerns the importance of providing reasons and evidence when making claims as a teacher. Two teaching contexts are explored: a nonacademic science classroom and a clinical supervision setting. An expert teacher is seen at work in a nonacademic science classroom. This is an especially significant context in which to find “task‐reasons” and “science‐reasons” since students rarely appear to have access to reasons for what they do or say in such classrooms. The teacher and a colleague, both experts at clinical analysis of teaching, are observed examining and analysing the teaching. This is the setting for developing “interpretation‐reasons” regarding the conduct and events of teaching. The expert‐expert clinical supervision situation is seen as sharpening the requirement for sound, credible interpretation‐reasons beyond that of the more common expert‐novice interaction.

     

Religious Education and Community Involvement among Jewish Adolescents

Interest in intergenerational educational strategies in faith communities raises the question of their relationship to the prevalent homogeneous‐age group processes. This concern is addressed by considering the validity of generational differentiation, by answering two commonly expressed concerns about intergenerational education, and by examining the relationship of developmental theory to education. The conclusion drawn is that intergenerational and homogeneous‐age group educational strategies in faith communities should be considered complementary, but with the intergenerational approach taking primacy over the age‐segregated approach