Narrative Persuasion in a New Media Environment: The Impact of Binge-Watching and Second-Screening

The study explored the role of second-screen use and binge-watching in moderating entertainment education (EE) effects. A pretest/posttest experiment of 273 viewers of East Los High measured the effects of exposure to three subplots, concerning alcohol abuse, abortion, and immigration. The effect of identification with characters on change in attitudes was significantly moderated by second-screen use and binge-watching. In particular, second-screening tended to enhance the positive impact of identification; whereas, among respondents who binge-watched the show, the effects of identification were weaker.     

Reasons for Student Engagement in Extra-Class Communication

This study extends instructional communication research on extra-class communication (ECC) by presenting an integrative analysis comparing the explanatory utility of student- and instructor-oriented reasons for student engagement in frequent ECC. Results from 495 college students suggested that student-oriented reasons, specifically the relational and functional student motives, were the only significant, positive predictors of students’ perceptions of frequent ECC engagement. Other student motives (excuse making, participation, sycophancy) and perceptions of instructor approachability did not significantly predict perceived frequency of ECC engagement.     

It’s More Than Self-Presentation: MUM Effects Can Reflect Private Discomfort and Concern for the Recipient

Is the reluctance to share bad news (i.e., the MUM effect) motivated more by a public display or private concern, and does it benefit mainly the messenger or the recipient? An experiment (N = 309) that crossed good/bad news with three communication channels (face-to-face, text messaging, e-mail) revealed that messenger reluctance was greatest under conditions of bad news and did not vary based on the channel through which the recipient contacted the messenger. In contrast with earlier work, this MUM effect was more consistent with a private fear of distressing the recipient. Theoretical implications and limitations are discussed.     

Radio as a Screen Medium in BBC Arts Broadcasting

Today more than half of all radio listening in the UK is occurring through digital platforms. Within this context the BBC’s current arts proposition provides a valuable insight into how public service broadcasters are adapting and responding to this burgeoning digital audience. In particular, attention is drawn to the ways in which digital platforms are used to supplement and enhance the auditory listening experience. In doing so, the present article argues that radio continues to occupy a significant position in furthering public engagement with the arts due to, rather than despite of, advances in digital technology.     

基于专利数据的技术融合研究综述

[目的/意义]基于专利数据开展技术融合研究是技术融合研究的主要方式和热点方向,面向为技术融合后续研究工作开展提供参考和启发的目标,对国内外基于专利数据的技术融合研究现状进行较为全面的综述.[方法/过程]将已有研究按研究内容划分为技术融合测度及预测方法研究、特定领域/多领域间/全领域的技术融合态势测度及趋势预测、技术融合...     

基于显著图融合的高分四号卫星光学遥感图像多运动舰船检测方法

高分四号(GF-4)卫星是目前世界上分辨率最高的静止轨道光学遥感卫星,它具有高时间分辨率、高空间分辨率和大成像幅宽等优点,可对指定区域进行连续观测.提出一种适用于GF-4卫星光学遥感图像的多运动舰船检测方法.首先,对遥感图像进行中值滤波去噪和非线性灰度拉伸;然后,通过谱残差法提取显著图;最后,使用基于加权Dempste...