Stimulus change and complexity in exploratory behavior

It has recently been proposed (Fowler, 1967, 1971) that the incentive value of novelty can be defined in terms of stimulus change. An experiment is reported which examines the relationship between changes in complexity and the consequent exploratory behavior. Following extended exposure to a midcomplexity stimulus, rats were allowed to choose between a stimulus change and the now familiar midcomplexity stimulus. For some Ss the change was to a stimulus of higher complexity, and for others the change was to a lower complexity stimulus. The results suggest that physical stimulus changes to a stimulus of greater complexity is a more effective novel stimulus than physical stimulus changes to lesser complexity, although both changes may function as incentives.