Trademarks’ relatedness to product and service innovation: A branding strategy approach

The use of trademark data in innovation studies is still limited because as yet no guidelines exist to ascertain which trademarks relate to innovation. This paper proposes that a branding strategy approach may help to identify innovation related trademarks. Companies use distinctive branding strategies for innovation and these branding strategies have important consequences for the design of new trademarks and their application scope. Based on a sample of Benelux and Community trademarks, we find that trademarks for brand creation relate more often to product innovation. In addition, we find negative effects of a trademark’s industry scope on its relatedness to product innovation, and of a trademark’s geographic scope on its relatedness to service innovation. Our findings bear several key implications for further research towards identifying innovation-related trademarks from a branding strategy perspective.     

Active Learning in Architectural Education: A Participatory Design Experience (PDE) in Colombia

Contemporary architecture teaching in Colombia still resembles the traditional master–apprentice model, which is also common in many parts of the world. The model of regular curricular focus on classroom‐based modules where theory and practice are predominantly disengaged, leaving the students to make their connections. Students that learnt with these models face greater difficulties to apply knowledge, compared with students taught with active learning formats. It is argued that participatory design processes could be catalytic for change in this area, by empowering participants in the co‐creation of their socio‐spatial context. This article aims to contribute by suggesting a methodology for a Participatory Design Experience (PDE), which could be applied to transform a conventional teaching module into a student‐centred learning environment. The methodology was tested and refined through a case study, demonstrating its effectiveness in architectural education. The article describes it in detail in order to be replicated by educators in comparable scenarios.     

Amid Progress and Wilderness: Early Reception of Georges Hébert’s Naturist Ideas in Brazil During the First Half of the Twentieth Century

Abstract

This paper aims at analyzing how Hébert’s naturist ideas were received and assimilated in Brazil based on the perusal of sources such as Azevedo (1915, 1920, 1931), Miranda (1945) as well as some broadsheets and periodicals, for example Correio da Manhã, O Paiz, Gazeta de Noticias, and Fon-Fon! (1913–1928). Furthermore, it investigates by what means Hébert’s conception of nature integrated the mindset of Brazilian sanitarians in the first half of the twentieth century. Evidence suggests that there must have been some intertwinement of points of view that brought together Hebert’s Natural Method and the French Naturist Perspective at the time of the arrival of the latter in Brazil. Hébert’s thoughts on the concept of Nature reached Brazil early in the 1910s, and were incorporated in the shaping of a new approach to therapeutic treatments focused on preserving the patient’s welfare. As a result, this study has enabled us to properly understand the reception of Hébert’s works in Brazil, and come to terms with the historical connection between French gymnastic practices based on the Natural Method and their subsequent acclimatized Brazilian variants.     

Disrupting Colonial Discourses: Anticolonial Academic Language Development for the Elementary Classroom

This study examines the practical application of anticolonial academic language development strategies in an elementary classroom. Drawing from decolonial theory, the study analyzes pedagogical strategies in challenging the normalization of colonialism within language instruction. Using an autoethnographic case study, throughout the 2013–2014 academic year I collected data that consisted of observations, artifacts, and field notes from an elementary public school in South Los Angeles. Findings highlight the use of explicit academic vocabulary instruction to support students in developing the language to challenge classical/settler and internal colonialisms in reading and writing comprehension.     

Rethinking equity: standpoints emerging from a community project with victims of violence and abuse in Argentina

Cultural Studies of Science Education - This article contributes to expand the definition of equity in education and science education through the consideration of the challenges and opportunities...     

Analyzing ICT adoption and use effects on knowledge creation: An empirical investigation in SMEs

This paper investigates the influence of the adoption and use of information and communication technology (ICT) on organizational learning (OL). The focus is on knowledge, creation, as an articulated construct for the OL concept, and the SECI (Socialization, Externalization, Combination and Internalization) model is used as a reference for knowledge, creation. ICT use is seen here as consisting of three different orientations: informative, communicative and workflow. The results, based on a sample of around 300 Spanish small- and, medium-sized enterprises (SMEs), indicate that ICT has a significant positive influence on the, four processes for creating knowledge. ICT oriented to communication and workflow is found, to produce a significant positive impact on knowledge creation processes, except for, socialization process, while ICT use for information does not influence any of the processes for, creating knowledge and OL.     

The relationship between strength asymmetries and jumping performance in professional volleyball players

Knee peak torque (PT) is associated to jump performance in volleyball players. It is not clear whether muscle strength imbalances of the knee joint can influence jump performance. The purpose of study was to analyse the association between PT and knee muscular imbalances with jump performance in professional volleyball players. Eleven elite male volleyball players (90.3 ± 9.7 kg body mass and 1.94 ± 0.06 m height) were evaluated in an isokinetic dynamometer at speeds of 60, 180 and 300 deg/s. Muscle strength imbalances were obtained through calculation of contralateral deficit between limbs and the conventional ratio (hamstrings/quadriceps). Countermovement jump (CMJ) was performed on a force plate to calculate mechanical power and height. Association was found between knee extensor PT at 180 deg/s with CMJ power (r = 0.610, p = 0.046). Conventional ratio at 300 deg/s showed negative association with CMJ (r = ?0.656, p = 0.029). The optimal ratio between knee extensors PT in relation to the flexors PT is associated with the greater mechanical power in CMJ. Contralateral deficit does not seem to be associated with the CMJ performance. Considering the knee extensor PT is associated with CMJ power, our findings suggest that strength-based training in volleyball athletes should not omit the conventional muscle ratio.