Radio Frequency Identification: Transforming the Dynamics of Supply and Demand in Publishing

Radio frequency identification (RFID) is a mature technology used across many industries. However, beyond satisfying industry mandates, many in the publishing industry have stepped back from pursuing the potential of RFID. Why? Publishing was first introduced to RFID in 2003 through retailer mandates which created a negative cloud around RFID. Many focused exclusively on the technology and the cost of compliance, rather than the business benefits. Since then, the primary focus has continued to be on the technology. For a publishing industry facing new sources of competition and serious supply-chain issues, the time has come to stop focusing on the technology and start thinking about the benefits. RFID is really all about lowering costs and achieving greater efficiencies. The potential for RFID to reduce warehouse and distribution costs, in-store theft and out-of-stock conditions is exciting, as are the larger opportunities to improve forecasting, customer experience and planning. RFID is new to the book industry and there is still a lot to learn. Understanding the technology is important. But, RFID is not just a technology. It is an enabler for reducing costs, improving profitability and enhancing competitiveness. It is essential that the industry go beyond the technology and start realizing these opportunities.     

Investigating the role of computer‐supported annotation in problem‐solving‐based teaching: An empirical study of a Scratch programming pedagogy

For more than 2 years, Scratch programming has been taught in Taiwanese elementary schools. However, past studies have shown that it is difficult to find appropriate learning methods or tools to boost students’ Scratch programming performance. This inability to readily identify tutoring tools has become one of the primary challenges addressed in Scratch programming studies. To cope with this problem, we propose an innovative approach, which combines an Annotation‐based Scratch Programming (ASP) tool with the problem‐solving‐based teaching approach in Scratch programming pedagogy. The ASP tool was developed to enable students to create, review and share Scratch programming and homework annotations. In a quasi‐experimental study, we have evaluated Scratch programming pedagogy at a North Taiwanese elementary school to investigate the effects of instructional‐tools‐supported programming instructional modes on Scratch programming performance. The experimental results show that students who received ASP tool support in conjunction with a problem‐solving‐based teaching approach performed significantly better than the other groups. Based on our findings, the innovative approach was believed to play an important role in improving the learning patterns of younger pupils. Therefore, we suggest that teachers consider incorporating the innovative method into their teaching environments in order to boost students’ learning achievements in the area of Scratch programming and the subsequent learning process.     

Signal or Noise: What Can We Learn from All These Digital Publishing Conferences?

Fifteen years ago, a senior publishing executive had three cardinal points on her calendar: Frankfurt Book Fair (October), the AAP annual meeting (February) and BookExpo (May). That was then. Between December 2009, and March 2010, there have been over half a dozen major meetings. With slightly different emphases: e.g. trade publishing, technology, and printing and manufacture, each of the events sought to project the future of publishing at a time of digital transformation of content, the arrival of new devices such as the iPad, and significant distress within the industry. Using the engineering metric of “signal to noise ratio,” the article takes a look at some of the high points of these well-attended meetings, and the ratio of promising experimentation and reasoned hypotheses to digital hype.     

The Lake Wobegon Effect: A Skeleton in the Testing Closet?

In this article, officials of the U.S. Department of Education explain what they think of the "Lake Wobegon" phenomenon brought to widespread attention by Dr. Cannell– and what the Department is doing about it.