Adjunct question effects with review

The effects on retention of adjunct questions either placed at the end of a passage or inserted after their respective paragraphs within the passage were examined. The high school subjects were encouraged to review the materials after encountering the questions, a departure from traditional procedures in the field. Both treatments led to superior retention of the previously questioned facts when compared to a passage-only control group, but did not increase retention of previously unquestioned facts. The position of the adjunct questions did not differentially affect performance. The discrepancy of the results from those traditionally reported are interpreted in terms of the procedures employed.     

The marketing audit: a new perspective on library services and products

A marketing audit enables a library to look at audiences, services, and products with a structured approach. The audit can be used to assess operations and to provide a framework for ongoing decision making, evaluation, and long-range planning. An approach to the audit process is presented and its application is demonstrated in a case study featuring the American Hospital Association Resource Center.     

The role of fantasy figures in the regulation of young children's behavior: Santa Claus,the Easter Bunny,and donations

The present study examined the influence of Santa Claus and the Easter Bunny on children's donations near the Easter season. Kindergarten and first-grade children were asked to tell stories about Santa Claus, the Easter Bunny, or pets, for which they received nine pieces of gum. They were then encouraged to donate any amount of their gum to handicapped children. Main effects were found only for grade, with first-grade children donating significantly more than kindergarten children. In addition, a significant interaction was obtained between grade and type of story elicited from the child. This interaction revealed that for kindergarten children, the type of story failed to influence donations, whereas for first-grade children, stories referring to Santa Claus increased donations relative to stories told about the Easter Bunny or pets.     

Bibliographic control of medical illustrations--a case study in the development of a library subsystem: I. Project planning

The need to provide bibliographic access to a collection of original medical illustrations led the Library of the University of California, San Francisco, to search for a bibliographic control system and, not finding a satisfactory one, to develop one of its own, Part 1 of the report details the planning for such a development, including the need for bibliographic control of illustrations, the goals of the proposed system, design decisions and changes required, the type of system chosen, special subjects indexing needs, the required output, and staffing and budgetary needs.