Merck's One Less Campaign: Using Risk Message Frames to Promote the Use of Gardasil® in HPV Prevention

In 2006, Merck introduced Gardasil® through its One Less campaign, highlighting how the vaccine protects against the transmission of human papillomavirus (HPV) and, potentially, cervical cancer. The purpose of this study was to determine how young women learned about Gardasil and if the One Less campaign influenced the patient's decision to receive/decline the vaccines. Participants primarily learned about Gardasil from television advertising, and felt the campaign addressed the psychometric paradigm hazard factors of control and dread associated with HPV. However, participants reported that physicians/physician's assistants and mothers remained the primary sources of influence when choosing to receive/decline the vaccine series.     

Personal variables that facilitate or impede consultation

This article concerns itself with those personal variables of the consultant that are considered to be important to effective consultation. The personal characteristics that enhance a working, collaborative relationship are emphasized. Eleven considerations that are deemed important to the consultation process are described. Some comments on how personal variables of the consultant can be trained or modified to become more effective are then presented.