The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consumers’ trust in one component of the e-marketplace merchant may not only affect their trust in the other, but also influence the way consumers make online purchases. This paper explores the impact of trust on consumer behavior in e-marketplaces. An empirical study has been conducted to accomplish our research objectives, using a questionnaire survey of 222 active e-marketplace shoppers in Korea. The results reveal that consumer trust in an intermediary has a strong influence upon both attitudinal loyalty and purchase intentions, although consumer trust in the community of sellers has no significant effect on the two constructs representing consumer behavior. In addition, it was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace. This paper offers some implications from the findings of the research.     

Transparency and technological change: Ensuring equal and sustained public access to government information

The Obama administration campaigned on the platform of increased transparency and access to government information after the limitations of the Bush years. As part of this focus on transparency, the Obama administration is emphasizing the use of e-government and new social media services to open up access to government. This paper explores the considerations and challenges of this approach, such as the inclusion of members of the public with limited access to the internet, the use of non-governmental channels to disseminate government information, the permanence of digital-born government information, and the design of e-government.     

键级和化合价的分子轨道理论

本文译自美国《Journal of chemical Education》1988年第8期.作者简介了密立根布居数分析法,并以此为基础讨论了键级和化合价,应用了别致的原子轨道线性组合分子轨道理论(LCAO—MO)的矩阵公式.最后给出了一些简单分子的计算结果,以说明这个理论的应用.     

Pedagogy and possibility thinking in the early years

Connecting to current work in the area of creative pedagogies, this paper reports findings of an exploratory study that sought to identify what characterises possibility thinking in young children's learning experiences and how teachers’ pedagogical practice fosters this critical aspect of creativity. It focuses in particular on pedagogy, seeking to demonstrate how approaches adopted facilitated children's possibility thinking. Possibility thinking has been conceptualised as being central to creative learning although its role, as manifest in the learning engagement of children and the pedagogical strategies of practitioners has not been fully illuminated. The co-participative research team involved in this study comprised staff in an early childhood centre, in an infant and a primary school, working collaboratively with three university-based researchers. The 12-month long segment of a longer study employed various data collection methods including video-stimulated review (VSR) to facilitate reflection, critical conversations, classroom observation, interviews and examination of planning documents. The paper illuminates the perspectives and embedded values that the teachers expressed whilst reflecting upon their practice, and highlights common pedagogical themes, including the practice of ‘standing back’, profiling learner agency and creating time and space. Particular strategies were employed by each of the teachers. These approaches appeared to foster possibility thinking in young learners. In addition, the paper considers the development of the teachers’ thinking through the phases of the research process and presents a model for conceptualising a pedagogy of possibility thinking.     

The 2003 Benjamin Franklin medal in chemistry for pioneering the development of ultra-fast and multi-dimensional spectroscopies and their applications is presented to Robin M. Hochstrasser

Throughout his distinguished career of over 40 years, Robin Hochstrasser has made significant contributions to several areas of science in the fields of chemical and biochemical physics. He has been at the forefront and made fundamental contributions to the fields of photochemistry, solid-state chemistry, ultra-fast laser spectroscopies, and protein dynamics. He has been a prolific researcher, producing over 560 publications. His work has been characterized by experts in the fields as “a constant stream of experiments of lasting significance” (J. Phys. Chem. 100 (1996) 11791).Robin began his career in the 1960s using a variety of magnetic and electric field measurements to study crystals at low temperatures to understand spin quantization in solids and electron exchanged-mediated energy transfer. This work, described as a “classic contribution” (J. Phys. Chem. 100 (1996) 11791) was the basis for much of the subsequent experimental and theoretical work on the effect of magnetic fields on molecular spectra and on the measurements of dipole moments.In the late 1970s, Robin recognized the power of laser technology for the study of molecules and soon became a leader in the field investigating solid, gas phase, and condensed phase systems. He developed and applied various ultra-fast laser techniques to study the structure and dynamics of complex molecules in liquid phase, chemical, and biochemical reactions. He made seminal contributions to the development of two-dimensional infrared spectroscopy (2D IR) on a time scale of a picosecond or less. This 2D IR spectroscopy measures coupling between two functional groups in a large molecule and can thus be used to measure distances, as for example, two amide carbonyl groups in a peptide molecule. On the ultra-fast timescale, one application of 2D IR is to gain information on the rate of protein folding and unfolding in solution. Some of Robin's greatest contributions to understanding biomolecules are said to be in the experimental studies on the picosecond and femtosecond dynamics of heme proteins. Using techniques he developed he was able to observe the interactions of oxygen, carbon monoxide, and nitric oxide with hemoglobin inside the protein.     

The emotional design of everyday things: The 2006 Benjamin Franklin Medal in Computer and Cognitive Science presented to Donald A. Norman

Donald Norman changed and continues to change the way in which we live our technology-infused and technology-based lives. Norman was one of the founders of the field of cognitive science and based on that work, he went on to create the field of user-centered design. It is the latter work for which he was awarded the 2006 Benjamin Franklin award in Computer and Cognitive Science. When one works within the paradigm of user-centered design, technology is created so that it is based on human cognitive capabilities, and is therefore, usable.¹ When technology is not designed in this way, it is often experienced as unusable.In creating the field of user-centered design, Donald Norman works at a conceptual level; his influence is therefore both widespread and profound.     

龟兔赛跑

从前,有一只乌龟和一只兔子在争辩谁跑得快,争论得无休无止,于是它们决定来一场比赛分个高下。它们选定路线,便开始比赛;兔子闪电般地;中了出去,轻快地跑了一阵子,掉头一看,乌龟已经被远远甩在后面了．于是它心想,我何不在树下休息一会儿,放松一下,然后再继续比赛？于是兔子停下脚步,坐在树下,很快便进入了梦乡。一路上笨手笨脚的乌龟则在兔子睡觉的这会功夫超过它,不一会儿完成比赛,不容置疑地成为冠军、兔子一觉醒来,已经输掉比赛了。     

Evaluating municipal websites: A methodological comparison of three think-aloud variants

Usability methods have received relatively little methodological attention within the field of E-Government. This paper aims to address this gap by reporting on a usability test of the municipal website of Deventer (the Netherlands), carried out by means of three variants of the think-aloud method (concurrent/retrospective think-aloud protocols and constructive interaction). These three methods had proved successful in a previous evaluation of a different municipal website, yet we decided to replicate our study in order to investigate whether the three methods would reveal different results when applied to another municipal website with a different information architecture. The results of our study showed that, as in the previous municipal website evaluation, the three evaluation methods were largely comparable in terms of output. Nevertheless, we did find a number of differences between the present and previous municipal website evaluation regarding the workings of the three methods—differences that could be explained by the different information architectures of the municipal websites tested. This suggests that the three evaluation methods might indeed work differently depending on the nature of the website that is being evaluated, and calls for more research into the effect of task type on the validity of evaluation methods.