Attitudinal effects as a function of undergraduate statistics course design: Personalized (self-directed) vs. traditional

Two undergraduate statistics course designs were compared for their effects on attitudes involving perceived competency with respect to course content, the concept of psychology as a science, the social atmosphere within a course and the interest and value in the area of statistics and research design. One design involved the traditional format of lecture-laboratory-discussion while the other was modeled after Keller's personalized program involving the application of principles of behavioral analysis. The Keller design produced more positive attitudes with respect to perceived competency and the notion of psychology as a science. The attitudes toward the social atmosphere and the interest and value in the course were higher at the beginning of the personalized design and did not change as a result of the students' experiences in the courses. The outcomes seem to be a result of both the specific course design and the context or learning system in which the student functions.