LOVE AND RUIN(S): ROBERT FROST ON MORAL REPAIR

This essay begins where Alasdair MacIntyre's After Virtue begins: facing a moral world in ruin. MacIntyre argues that this predicament leaves us with a choice: we can follow the path of Friedrich Nietzsche, accepting this moral destruction and attempting to create lives in a rootless, uncertain world, or the path of Aristotle, working to reclaim a world in which close‐knit communities sustain human practices that make it possible for us to flourish. Jeff Frank rejects MacIntyre's framework and in this essay attempts to create an alternative path, one of moral repair. Through a close reading of several poems from Robert Frost's North of Boston, Frank develops the notion of moral repair and describes its ethical and educational implications.     

向俄勒冈出发!

正多年前,俄勒冈靠金矿吸引了全世界的眼球;如今,俄勒冈继续以它的美丽和真实闪耀在世人面前。本期,旅居中国的Jeff Gerdes将带领我们感受他眼中的俄勒冈:无论是这里秀丽的自然风光,还是深厚的文化底蕴,相信都能让你领略到这个位于美国西海岸小州的独特之美。     

Case Study: Improving Customer Satisfaction,Quality, and Performance Using Performance‐Centered Solutions at ADDS Communications

A team of performance consultants looks closely at the operations of a cable services provider to identify existing performance gaps, barriers to performance, declining customer satisfaction ratings, and increased call volumes. The team used performance‐centered design (PCD) solutions in order to overcome technical support challenges through increased first‐call resolution. This article summarizes the root cause analysis, process, and the application of PCD solutions to close performance gaps, along with lessons learned from this case study.     

A Comparative Demographic Study of Student Teachers from the North and South of Ireland

90.4% of the 1977 entrants to concurrent general Teacher Education courses in Ireland North and South responded to a demographic questionnaire. The results are analysed and the two regions contrasted with respect to personal, professional and geographical variables. These indicate that some interesting differences exist but that there are many overall similarities.     

If you build it,will they come?: A case study of digital spaces and brand in the National Basketball Association

This case addresses the relationship between sport and digital spaces by introducing students to strategic marketing processes related to developing a team-managed fan website. The case was created in conjunction with three former members of the Cleveland Cavaliers who helped create www.cavfanatic.com, the official fan site of the team. Key areas addressed within the case study are brand development, brand communication, and brand extension. The case follows a new hire, Natalie, as she joins the new media team of www.cavfanatic.com. The sport marketers she works with review the development of the website and provide information on the strategic development process they went through. In the end, Natalie is charged with looking forward and developing further strategies to continue to engage the Cavaliers fans and to develop the CavFanatic brand.     

The Role of Agricultural Consultants in New Zealand in Environmental Extension

Abstract

The aim of this study was to understand the role that agricultural consultants in New Zealand were undertaking in the Research, Development and Extension (RD&E) system—and in particular in relation to environmental extension. New Zealand does not have a public extension service and hence there is a strong reliance on consultants and regional councils for environmental management information and advice. As they are independent of the formal RD&E system there is no guarantee that RD&E outcomes are reaching farmers, nor that effective environmental extension is occurring. The study used a combination of case studies, phone interviews with informed persons and a national web survey to explore the role of the consultant. The study found that agricultural consultants are playing an important role in working with farmers to improve agricultural production. There are, however, indications that gaps have developed over time between agricultural consultants and the agricultural research sector which limit the effectiveness of the RD&E system. Agricultural consultants are playing a minimal role in proactive environmental extension because insufficient market forces are driving this role. The paper suggests that a national database of agricultural consultants could improve the flow of tailored information between research and agricultural consultants and also suggests mechanisms where consultants could be better integrated into the RD&E system and provide feedback to research programs. Market failure in the area of environmental extension could be addressed by publicly funded incentive programs.