The marketing audit: a new perspective on library services and products

A marketing audit enables a library to look at audiences, services, and products with a structured approach. The audit can be used to assess operations and to provide a framework for ongoing decision making, evaluation, and long-range planning. An approach to the audit process is presented and its application is demonstrated in a case study featuring the American Hospital Association Resource Center.     

Test Fairness: Internal and External Investigations of Gender Bias in Mathematics Testing

What two major approaches have been used to study gender bias in test scores? How do statistical DIF detection methods differ? How does DIF screening of items affect mean score differences?