East Meets West in Assessment Development: Western Technical Assistance to Eastern Needs. Part III. Reform of an Examination System: Shoulder to Shoulder in the Polish SMART Project

This is Part III of a three part series describing the consultancy and training demands that are encountered in technical assistance projects in Central and Eastern Europe. Part I dealt with strategic issues for a successful delivery of "Western Technical Assistance to Eastern Needs." Part II highlighted project management and co-operation aspects in delivering support to the Romanian Assessment and Examination Service. In this part, we address training of Polish subject experts who were preparing to take on responsibility for a decentralized and strongly innovative final exam, the Matura.     

青年男子排球运动员弹跳力模型

弹跳力是排球运动员的一项最重要的专项素质,为了探索发展青年男子排球运动员弹跳力的有效途径,以四川、重庆青年男子排球运动员为研究对象,对他们有关弹跳力的多种因素进行了相关、多元分析,进而制定出发展弹跳力的回归模型,为青年男子排球运动员弹跳力提供一个模型标准和参考.     

论现代体育科学研究方法论的几个特征

运用文献资料法、理性分析法,根据当代体育科学发展的特点和要求,对现代体育科学方法进行了初步的归类、特征分析,认为现代体育科学研究方法论的基本特征为:1)研究方法的多样化、综合化;2)辨证思维与实验研究成为方法学的两大主流;3)定量化趋势加强,科研设备仪器不断更新;4)研究方法的学科化;5)比较研究受到了一定的重视.并提出了选用方法时的几个要求.     

Eric Shiraev and Richard Sobel (2006). People and Their Opinions. Thinking Critically About Public Opinion. New York: Pearson Longman, 368 pp., ISBN 0-321-07898-5.

The authors of this book, Eric Shiraev and Richard Sobel, feltthe need to write a textbook on public opinion that would capturethe imaginations of the readers. In order to engage studentsand teachers alike in an active exploration of this domain theychose a combination of a critical thinking approach, an internationallycomparative perspective, and the use of numerous practical examplesof public opinion research on current political and social issues.The book is intended for introductory or middle level undergraduatecourses in public opinion, but could also be beneficial to upperlevel     

Manufacture and Date of a Goryeo dynasty Sutra Box with Mother-of-pearl Inlaid Decoration at the Rijksmuseum,Amsterdam

Currently, about ten Goryeo dynasty (918–1392 CE) sutra boxes are preserved in museums in Korea, Japan, the United States, the Netherlands, and the United Kingdom. This article is the result of an examination of a sutra box in the collection of the Rijksmuseum, Amsterdam (hereafter ‘Rijksmuseum sutra box’), which was first introduced to a European audience in the Transactions and Proceedings of the Japanese Society, in 1913–1914. The Rijksmuseum sutra box differs from other Goryeo sutra boxes. With its altered structure and modified motifs, this box bears significant value, not only for the research of thirteenth-century Goryeo mother-of-pearl art, but also for the study of cross-cultural adaptations in East Asian lacquer art. This article investigates the date of manufacture of the sutra box by analysing the manufacturing techniques and its various original and modified parts. For this, an X-ray radiograph was carried out for the first time. As a result, discoveries have been made regarding the structure and decoration of the lower part, which has been modified and is different from Goryeo mother-of-pearl sutra boxes. Finally, this paper reconsiders conservation and repair of Goryeo sutra boxes, as illuminated by an understanding of the original and repaired parts of this box.     

Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence

Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model.     

An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.