童书跨界营销发展现状与策略

童书跨界营销是近几年兴起的新型营销形式.本文界定童书跨界营销的定义及其对出版社的价值贡献,分析童书跨界营销的发展现状,探讨童书跨界营销中存在的问题,最后提出童书跨界营销的策略建议.     

出版业应用人工智能的机遇与挑战

探讨人工智能应用给出版业带来的发展机遇,包括促进出版大数据向大机遇的转化、提高出版生产效率、促进图书发现.梳理出版业应用人工智能面临的挑战,包括读者数据的获取难题、出版规律性的发现和分析难题,以及具备出版经验的智能科学家人才缺乏问题.指出要应对这些挑战,出版业在人工智能应用过程中要注意数据驱动而非代替人类决策、训练人机交互,还要提高出版人的专业素养,识别出版市场规律.     

电子、计算机类科技期刊的选题策划——以《数据采集与处理》为例

科技期刊的选题策划是科技期刊出版流程中的重要环节,也是编辑理念和编辑实践的重要体现.本文结合《数据采集与处理》近年来在选题策划方面所做的工作和经验,介绍选题策划的基本原则及方法和途径,明确指出选题策划是办刊宗旨的具体体现.《数据采集与处理》在选题策划方面取得的成绩说明选题策划对科技期刊发展十分重要.     

医学期刊微信公众号运营调查分析

目前,医学期刊微信公众号尚处于发展阶段,优秀的公众号案例可以给我们很多启示.本文运用大数据平台榜单,整理出名列前茅的8个医学期刊微信公众平台,从文章推送时间、频次、内容选题、表现形式、菜单设计等方面分析其运营特点及医学期刊需要努力的方向.     

"美丽中国"理念下"美丽出版"的宏观策略分析

"美丽中国"理念下"美丽出版"的实现离不开政府部门宏观策略的实施,包括制度性策略、规划性策略、整合性策略和导向性策略,这些宏观策略的使用能对"美丽出版"的贯彻与实施起到引导与规范作用,有利于"美丽出版"的早日实现.     

专题性百科全书审读加工的基本原则及其运用

专题性百科全书是关于某一专题的知识的集合.专题性百科全书的审读加工要遵循全面严格执行体例规范和分门别类进行专项编辑两个基本原则,有重点地对内容进行审读加工.本文结合实例总结概括专题性百科全书审读加工的重点,为专题性百科全书的审读加工提供依据和参考.     

The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.     

Four pitfalls in normalizing citation indicators: An investigation of ESI’s selection of highly cited papers

InCites Essential Science Indicators is becoming increasingly used to identify top-performing research and evaluate the impact of institutes. Unfortunately, our study shows that ESI indicators, as well as other normalized citation indicators, have the following flaws. First, the publication month and the online-to-print delay affect a paper’s probability of becoming a Highly Cited Paper (HCP). Papers published in the earlier months of the year are more likely to accumulate enough citation counts to rank at the top 1% compared with those published in later months of the year. Papers with longer online-to-print delays have an apparent advantage for being selected as HCPs. Research field normalizations lead to the third pitfall. Different research fields have different citation thresholds for HCPs, making research field classification important for a journal. In addition, the uniform thresholds for both articles and reviews in ESI affect the reliability of HCP selection because, on average, reviews tend to have higher citation rates than articles. ESI’s selection of HCPs provides an intuitive feel for the problems of normalized citation impact indicators, such as those provided in InCites and SciVal.     

Proximal advantage in knowledge diffusion: The time dimension

This paper intends to explore the impact of geographic proximity on the diffusion of knowledge in the form of publication citations, and argues that codified knowledge is transmitted faster in proximity and is subject to similar geographic constraints as tacit knowledge. The geographic proximity advantage would be particularly relevant in the early stage of dissemination. We collected three sets of research articles published in 1990, 2000 and 2010 and compared the longitudinal citations they received domestically and from abroad. The study found that domestic citations accumulate faster and reach their peak much earlier than foreign citations, and the difference is most evident in the first few years after publication. The result shows that geographic proximity does play a role in the speed of knowledge diffusion and points to the network effect for citations. Those located closer to the knowledge origin would be exposed and react to publications faster due to the additional opportunities of research exchange and network.     

科学博物馆与科学中心——发展历史及其根源①

本文以科学博物馆和科学中心的发展阶段为线索,综述了几个世纪以来科学传播的历史发展,阐述了科学实践如何嵌入到博物馆的展览实践之中并从中发展起来,以及关于科学在社会中的地位的观念变化如何在科学博物馆和科学中心得到反映,还展现了日益受到关注的科学传播如何在科学博物馆和科学中心层面体现出以公众需求为本。