ONIX: Is there a return on investment for all publishers?

Summary What will be the future of ONIX? Some argue that wider industry acceptance will lead to increased efficiencies in the transfer of book data, which will ultimately benefit book sales. ONIX still has to overcome many challenges: its implementation cost is high, whole-salers and aggregators are still using different spreadsheets and information sources. Furthermore, MS Excel as an alternative solution is widely available and accepted by the industry. Small publishers need more education and a straightforward demonstration of ONIX’s return on investment. An outreaching of the helping hand of professional organizations is strongly suggested to foster the adoption process among small players. It is the role of the AAP and BISG to get their memberships to think about what is good for all members as a whole throughout the industry. As an organization BISG can recommend, educate, and promote the standard. It cannot, however, bring pressure or demand organizations use it. Publishers, retailers, and wholesalers make those decisions for themselves and quite apparently the majority do not yet see the rewards. Market players need to determine the cost versus benefit and as long as distributors and retailers agree on receiving other formats, ONIX will never take a strong hold in the marketplace. After all, publishers should compete against each other with good books and not with multiple computer codes.     

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