影响体育消费者购买行为的经济学分析

运用文献资料、逻辑推理、归纳演绎等方法,从体育消费者自身角度出发,对影响体育消费者购买行为的经济学因素进行深入分析,旨在探明制约我国体育消费水平的主要原因,以期为相关体育产业部门制定营销计划和战略选择提供理论参考,进而推动我国体育消费水平的不断提高。     

III: Torn between Action and Reflection: some dilemmas of ‘pedagogical support persons’ in the Environment and School Initiatives Project

ABSTRACT

In 1990, a group of Slovenian researchers and teachers from eight elementary schools joined the international project Environment and School Initiatives, co‐ordinated by OECD/CERI. This paper presents some dilemmas and insights resulting from the co‐operation of ‘pedagogical support persons’ with teachers during the project, using the action research paradigm which presupposes a partnership relation and mutual learning of all involved. The paper has two parts. The first part deals with the rationale of educational support and with some dilemmas encountered, such as: What is action in action research on environmental education? How to help teachers develop initiative and self‐confidence in doing action research? (avoiding the trap of giving recipes, but also another trap of giving “freedom” where teachers needed genuine help and direct feed‐back on what they were doing). The second part is a case study of one of the Slovenian projects, illustrating the problematic nature of the relationship between action and reflection, between making others understand the underlying complexity of environmental problems and developing one's own deep understanding. The process of maturing and developing genuine communication is illustrated by quotations and interpretations from the perspective of all “three circles’: the pupil's, the teacher's and the support person's. to condemn, but not so easy to understand. I may illustrate this from my experience, but first I shall proceed with my interview.     

1994～2007年我国体育文献特点分析

采用文献计量、数理统计等研究方法对1994～2007年我国体育类文献选题内容进行统计与分析.结果表明:近14年来我国体育类文献数已大幅上升;球类、体育理论和文体活动类文献所占比例较高.世界各国体育事业、田径、武术及民族形式体育、水上、冰上及雪上、体操与其他体育类文献所占比例多集中于3%～10%.体育场地和设备类文献所占比例最小;体育教育与体育基础科学、竞技体操和基本体操、足球与篮球、跑的理论研究、水上和冰上及其武术在各自所属的文献类别中均占据主导.文体活动类文献主要以私人收藏、钓鱼、棋类和其他文体活动为研究内容,其他体育运动类文献主要以拳击、摔跤、柔道、相扑和汽车、摩托车及自行车为选题内容.     

Cultural studies through education: moments of pedagogy and pragmatics

Abstract

Our main concern is to see if cultural studies can intervene more productively in the dominant educational processes, in ways that align with the sustainable interests of its critical project. As cynicism becomes the commonplace ‘distinction’ of our young graduates, we raise two questions: why should cultural studies be concerned with the spread of cynicism within our own institutional and pedagogic space? And what would be the implications of such critical reflection on our current practices, as scholar and teacher of this critical project? The paper draws on our continual engagement with the curriculum reform of secondary school subjects (Integrated Humanities and Liberal Studies) in Hong Kong, in an attempt to explore the limits and opportunities of education as social practice, as well as the effectivity of cultural studies within the contemporary contexts and crises of education. First we describe how taking part in the specific school reform projects has begun to change the critical and pedagogic orientation of cultural studies we do at the university. Then we discuss the implications of our recent experiments in doing cultural studies in and with the local schools. In all, we want to examine what brings us to our own search for a certain ‘politics of hope’, by re‐thinking and re‐mapping cultural studies as a collective, pragmatic programme in the local educational set‐up. For, without a constructive pragmatics, the students of cultural studies cannot be expected to work effectively across diverse institutional settings. Thus, criticism and the production of critical knowledge in the contemporary academy would go on to foster a state of cynicism among its graduates and the ‘stakeholders’ concerned. Cultural studies, we believe, can make itself more useful through concrete ways of mediating its expertise in the complex processes of education. As such, we emphasize the contemporary relevance and uses of cultural studies for educational transformation.     

Development of a Questionnaire to Measure the Level of Reflective Thinking

Many courses aim to promote reflective thinking or reflection upon practice, but there is a scarcity of readily usable instruments to determine whether students engage in reflective thinking and, if so, to what extent. This paper reports the development and testing of such an instrument. To ensure validity, the constructs measured were derived from the extensive literature on reflective thinking, particularly the writing of Mezirow. A combination of the literature review and initial testing led to the development of a four-scale instrument measuring four constructs; habitual action, understanding, reflection and critical reflection. The final version of the instrument was tested with a sample of 303 students from eight classes of a health science faculty. The reliability of the scales was established by acceptable Cronbach alpha values. Confirmatory factor analysis showed a good fit to the proposed four-factor structure. Comparison of mean scores between the eight classes showed predicted significant differences on each of the four scales between undergraduate and postgraduate students.     

论大学生就业推进的“4-2-3-1”模式

现在大学生就业难度越来越大,有些大学生更是找工作的积极性不高,造成高校毕业生就业率低下,造成高校培养了人才,却不能把人才推向社会,为社会服务,造成了教育资源的浪费。因此,如何推进大学生就业成为了摆在高校教育工作者面前的一道难题。高校教育工作者不仅要对学生进行专业知识的灌输,更要对毕业生的就业进行指导。足球战术中的"4-2-3-1"模式颇具特点,对推进大学生就业可以起到重要作用。     

大型体育赛事对我国体育产业上市公司股价指数影响的实证研究——基于网络搜索数据的新视角

该文从投资者行为视角建立概念框架,揭示了大型体育赛事对我国体育产业上市公司股价指数影响的理论机制。借鉴前期研究成果和具体操作方法,根据社会经济含义将各网络搜索关键词合成为三大类搜索指数:大型体育赛事指数、宏观经济形势指数、市场经济因素指数。实证检验结果表明,从长期来看,在不考虑其他客观外部环境影响因素的前提下,大型体育赛事对我国体育产业上市公司股价指数具有非常显著的正向影响效果,但当把一些客观外部环境影响因素纳入考虑范畴时,相对于宏观经济形势、市场经济行情等因素而言,大型体育赛事对体育产业上市公司股价指数的影响效应仍略显微弱,显著性水平也是明显降低。就短时期来讲,不管是否考虑其他客观外部环境影响因素,大型体育赛事对体育产业上市公司股价指数均可产生非常显著的联动影响效应,而这种影响效应的延续时间较短暂。