思想政治教育理念下“经济学”教学创新模式探索

“经济学”是高校经管类专业的学科基础课,具有知识成体系但内容繁多、概念抽象、学生有畏难情绪等特点。为实现教学目标、保证教学效果,围绕以学生为中心教学理念,在思想政治教育背景下构建了“学习内容成体系、案例互动助吸收、习题配套促巩固、训练方法能自学、关联对比更爱国”教学思路与方法。通过使用线上线下相结合、课程思政入课堂、对知识系统讲解与关联对照、培养学生良好习惯、“角色代入”式案例分析等五个教学手段,帮学生实现了建构主义式学习,增进了学生将理论应用于实际的能力,增强了其爱国情怀。     

广告创作论

为适应广告业的需求,也为广告创作能成为一门独立的系统学科,特作本稿,论及广告类型、特点、创作法则及创作技法诸问题。     

阶梯形变截面梁的弯曲变形

提出了计算阶梯形变截面梁弯曲变形的一种新方法．算例表明，本文方法和结果对静定和超静定梁均适用，并且计算简捷，便于应用．     

差异化战略对企业绩效的影响研究——基于创新的中介视角

 差异化战略对企业绩效的影响是学术界关注的重要问题,但研究结论却出现了分歧。在相关研究的基础上,将渐进创新和突破创新作为中介变量,构建了差异化战略、创新选择与企业绩效关系的概念模型,通过问卷调研对239家企业进行了实证检验。研究发现差异化战略对企业绩效有显著的正向直接影响,同时通过渐进创新和突破创新对企业绩效产生间接影响,且间接影响比直接影响大,创新部分中介了差异化战略对企业绩效的影响。     

Ecological principle meets cancer treatment: treating children with acute myeloid leukemia with low-dose chemotherapy

Standard chemotherapy regimens for remission induction of pediatric acute myeloid leukemia (AML) are associated with significant morbidity and mortality. We performed a cohort study to determine the impact of reducing the intensity of remission induction chemotherapy on the outcomes of selected children with AML treated with a low-dose induction regimen plus granulocyte colony stimulating factor (G-CSF) (low-dose chemotherapy (LDC)/G-CSF). Complete response (CR) after two induction courses was attained in 87.0% (40/46) of patients receiving LDC/G-CSF. Post-remission therapy was offered to all patients, and included standard consolidation and/or stem cell transplantation. During the study period, an additional 94 consecutive children with AML treated with standard chemotherapy (SDC) for induction (80/94 (85.1%) of the patients attained CR after induction II, P = 0.953) and post-remission. In this non-randomized study, there were no significant differences in 4-year event-free (67.4 vs. 70.7%; P = 0.99) and overall (70.3 vs. 74.6%, P = 0.69) survival in the LDC/G-CSF and SDC cohorts, respectively. After the first course of induction, recovery of white blood cell (WBC) and platelet counts were significantly faster in patients receiving LDC/G-CSF than in those receiving SDC (11.5 vs. 18.5 d for WBCs (P < 0.001); 15.5 vs. 22.0 d for platelets (P < 0.001)). To examine the quality of molecular response, targeted deep sequencing was performed. Of 137 mutations detected at diagnosis in 20 children who attained hematological CR after two courses of LDC/G-CSF (n = 9) or SDC (n = 11), all of the mutations were below the reference value (variant allelic frequency <2.5%) after two courses, irrespective of the treatment group. In conclusion, children with AML receiving LDC/G-CSF appear to have similar outcomes and mutation clearance levels, but significantly lower toxicity than those receiving SDC. Thus, LDC/G-CSF should be further evaluated as an effective alternative to remission induction in pediatric AML.     

明星代言虚假广告法律责任的法理分析

在商业竞争日益激烈的形势下,聘请社会各界知名人士为其产品、服务代言宣传是众多企业的选择,广告代言人也成为一类新的社会群体。中国明星代言广告泛滥早已是一个不争的事实,人们认为明星代言"事故产品"的事件屡次发生,他们不应该只知道拿代言费,更应该对此事件负责。     

高校精品课程网络教学资源构建模式比较研究

国内高校在利用校园网络提高教学效率与质量的同时,多媒体特性网络环境下的教学关系行为方式也渗透出优势和问题。针对目前教学资源管理无序、课程开发环境不成熟的现状,通过教学资源构建因素分析、应用模式的类比,提出解决方案和优化措施,指出实施优质精品课程网络教学资源的构建决定了高校教学结构体系和运行管理模式有待改善和创新。     

试析“模式”在应用写作教学中的运用

讨论了应用写作教学中出现的＂模板化＂、＂文学化＂两种极端倾向,阐述了将＂模式＂引入应用写作教学中的积极意义,以及运用模式教学时对＂度＂的把握。为学生快速掌握应用文的写作提供方法,为应用写作教学实践提供参考。     

网络教学应用效果评估的定性研究

高校对于网络教学评估体系的研究刚刚起步。提出高职院校多维度评估网络教学效果的理念,明确整体性考评指标体系：不仅考评教师的教学和网络课程资源建设,更要全面考察职能部门给予的政策支持、IT部门的培训及技术服务、学生基础、系统软硬件环境等情况,并详细列出各项评估指标体系,梳理评估流程,以期提升高职院校网络教学的整体效能。     

简论微电影的＂微＂特征

微电影不是传统意义上的电影。广告植入、网络和新媒体传播是其核心的两大构成要素。由于独特的传播特性。使它具有完全不同于传统意义上的院线电影或电视播出的电视节目的“微”特征。微电影从“微”入手,体现了短周期、低成本、微时长、“简”故事、“强”视听和“新”话题这六大特征。这些特征之间彼此关联。相辅相成。