Comparison of online and classroom-based student evaluations of instruction

In recent years, colleges have been moving from traditional, classroom‐based student evaluations of instruction to online evaluations. Because of the importance of these evaluations in decisions regarding retention, promotion and tenure, instructors are justifiably concerned about how this trend might affect their ratings. We recruited faculty members who were teaching two or more sections of the same course in a single semester and assigned at least one section to receive online evaluations and the other section(s) to receive classroom evaluations. We hypothesised that the online evaluations would yield a lower response rate than the classroom administration. We also predicted that there would be no significant differences in the overall ratings, the number of written comments, and the valence (positive/neutral/negative) of students’ comments. A total of 32 instructors participated in the study over two semesters, providing evaluation data from 2057 students. As expected, online evaluations had a significantly lower response rate than classroom evaluations. Additionally, there were no differences in the mean ratings, the percentage of students who provided written comments or the proportion of comments in the three valence categories. Thus, even with the lower response rate for online evaluations, the two administration formats seemed to produce comparable data.     

Anecdotal episodes in the social context

This article examines poor, moderate and good anecdotal episodes in the social context. The research results suggest 1) the quality of anecdotal episodes is discriminated on the basis of energy and clarity concepts rather than the traditional delivery and content perspective, and 2) the energy and clarity of anecdotal episodes are related to observer's perceived social attraction and projected potential to achieve social and professional success. Tnese results suggest that anecdotal episodes merit further consideration in relational development research from the communication perspective.     

Library Outreach Positions: From Planning to Practice

East Tennessee State University has a diverse student population of approximately 12,500 students. Recent statistics have indicated that the student body is bypassing the physical library building, including reference services, and connecting to online sources from off campus. With only six public service librarians whose duties include interlibrary loan, instruction, and other key library functions, librarians are limited in their ability to provide outreach to those students who might never enter the library. In this article, the authors describe the decision process in developing outreach librarian positions for the graduate programs librarian and the undergraduate student services librarian and discuss the specific services that these librarians provide to students.     

Communication Forms as Predictors of Issue Knowledge in Presidential Campaigns: A Meta-Analytic Assessment

Theory and past research argue for the importance of understanding the effect of various campaign communication forms (e.g., newspapers, television news, radio, debates, candidate advertising, and personal discussions) on levels of issue knowledge (IK). This study used a meta-analytic approach to examine how well these forms predict IK. The aggregate analysis indicates that any of these forms can affect IK but that the different forms are not equally successful. Findings also indicate that the level of campaign interest moderates the effect of reading newspapers and watching television news and that those who watch debates in years with incumbents are less likely to learn. In addition, studies of newspapers are less likely to find significant effects in recent years, even though the issue content of newspapers has increased. The findings also suggest that television news is more likely to influence IK when levels of issue content are greater. These data indicate that measures of media use and IK can systematically influence the study results. Several conclusions are drawn from the research in the hopes of moving toward a theoretical model of communication forms and the attainment of IK.     

Regulation

William E. Francois, MASS MEDIA LAW AND REGULATION (Columbus, Ohio: Grid Publishing, 1982—price not given)

R. Terry Ellmore, BROADCASTING LAW S REGULATION (Blue Ridge Summit, Pa.: TAB Books, 1982—$24.95)

Joseph J. Hemmer, Jr., COMMUNICATION UNDER LAW: VOLUME II: JOURNALISTIC FREEDOM (Met uc hen , N.J.: Scarecrow Press, 1980—$20.00)

Carol E. Jenson, THE NETWORK OF CONTROL: STATE SUPREME COURTS AND STATE SECURITY STATUTES, 1920-1970 (Westport, Conn.: Greenwood Press, 1982—$27.50)

CURRENT DEVELOPMENTS IN COPYRIGHT LAW 1982 Handbook 144, 1982, 894 pp.)

INFRINGEMENT OF COPYRIGHTS Handbook 134, 1981, 275 pp.)

MEDIA PLANNING: A QUICK AND EASY GUIDE by Jim Surmanek (1980—$9.95, paper)

ESSENTIALS OF MEDIA PLANNING: A MARKETING VIEWPOINT by Arnold Barban, et al. (1976(!)—$7.95, paper)

Huntley Baldwin, CREATING EFFECTIVE TV COMMERCIALS (1982—$22.95).

A MARKETING APPROACH TO BUILDING STORE TRAFFIC WITH BROADCAST ADVERTISING by William L. McGee and others (1978—$50.00, paper)     

Advertising/PR

ADVERTISING AGE YEARBOOK 1983 (Chicago: Crain Books, 1983---$34.95)

WRITING FOR THE MEDIA: PUBLIC RELATIONS AND THE PRESS by Sandra Pesmen (Chicago: Crain Books, 1983---$12.95, paper)

MEDIA PLANNING WORKBOOK by Jack Z. Sissors and William B. Goodrich (Chicago: Crain Books, 1983---$12.95, paper)     

General Communications

MASSCOM: MODULES IN MASS COMMUNICATION, (Chicago: Science Research Associates, 1984—series of seven booklets, price not given, paper)

COMPARATIVE BROADCASTING SYSTEMS, by Richard C. Burke (43 pp.)

MASS MEDIA AND POPULAR CULTURE, by Kathleen J. Turner (38 pp.)

MASS MEDIA HISTORY, by Don Pember (57 pp.)

MASS MEDIA AND FUTURE TECHNOLOGIES, by Loy Singleton (43 pp.)

MASS MEDIA LAW, by William L. Rivers (43 pp.)

MASS MEDIA CAREERS, by Joseph Turow (60 pp.)

WRITING TELEVISION CRITICISM, by Bruce E. Gronbeck (44 pp.)

FUNDAMENTALS OF COPY AND LAYOUT, by Albert C. Book and C. Dennis Schick (Chicago: Crain Books, 1984—$14.95)

THE BENEVOLENT DICTATORS: INTERVIEWS WITH ADVERTISING GREATS, by Bart Cummings (Chicago: Crain Books, 1984—$24.95)     

Broadcasting

TALK RADIO AND THE AMERICAN DREAM by Murray B, Levin (Lexington, MA: Lexington Books, 1987—$22.00)

WHO SHOT THE SHERIFF? THE RISE AND FALL OF THE TELEVISION WESTERN by J. Fred MacDonald (New York: Praeger, 1987—$29.95)

LIVE TV: AN INSIDE LOOK AT DIRECTING AND PRODUCING by Tony Verna (Stoneham, MA: Focal Press, 1987—$22.95)

TV CAREERS BEHIND THE SCREEN by Jane Blanksteen and Avi Odeni (New York: John Wiley, 1987—$12.95, paper)

THE BROADCASTER'S DICTIONARY by James R. McDonald (Windriver Books, Box 481, Broomfield, CT 80020—$20.00 incl. postage, paper)

Three recent publications by the National Association of Broadcasters (Publications Dept., 1771 N St. NW. Washington, DC 20036)

TELECOMMUNICATIONS MANAGEMENT: THE BROADCAST &; CABLE INDUSTRIES by Barry L. Sherman (New York: McGraw-Hill, 1987—$29.95)

CHANNELS OF DISCOURSE: TELEVISION AND CONTEMPORARY CRITICISM edited by Robert C. Allen (Chapel Hill: University of North Carolina Press, 1987—$25.00/7.95)

THE HOUR OF TELEVISION: CRITICAL APPROACHES by N.D. Batra (Metuchen, NJ: Scarecrow Press. 1987—$29.50)     

Mass Media

Communications Industry Report and Communications Industry Forecast (Veronis, Suhler & Associates, 350 Park Ave, New York, NY 10022—$500 each, paper, no ISBN numbers given)

The Annual Report Glossary: 1988 Edition by Richard Loth (FIPS Partners, 4579 Airlie Way, Annandale, VA 22003—$26.00, three-ring notebook, ISBN 0-924399-00-7)

Super Media: A Cultural Studies Approach by Michael Real (Newbury Park, CA: Sage, 1989—$35.00/16.95, ISBN 0-8039-3313-4 hard, 0-8039-3314-2 soft)

The Olympic Movement and the Mass Media: Past, Present and Future Issues edited by R. Jackson and T. McPhail (Hurford Enterprises, PO Box 61256, 3630 Morley Trail NW, Calgary, Alberta T2L 1KS, Canada—price not given, paper, ISBN 0-88953-115-3)

Historical Methods in Mass Communication by James Startt and William David Sloan (Hillsdale, NJ: Lawrence Erlbaum, 1989—$24.50, ISBN 0-8058-0433-1)

Communication Research: Strategies and Sources by Rebecca Rubin, Alan Rubin and Linda Piele (Belmont, CA: Wadsworth, 1990—price not given, paper, ISBN 0-534-12144-6)

“The Communication Series,”

Mass Communication: An Introductory Survey by James Harless (Dubuque, IA: Wm. C. Brown, 1990)