MBA Students’ Quality Improvement: The Correlation Analysis of Students’ Personal Traits and Attitudes towards Teaching Methods at a Chinese University

MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible. However, how best to teach it has long been a source of debate. One of the key issues is how to match student traits with teaching methods. While engaged as teachers of marketing management, the authors collected data by questionnaire, carried out empirical research and data comparison, and undertook contingency analysis. It was found that different personal traits in students lead to different attitudes towards teaching methods. A student’s major in college, gender, and sector of employment has little influence on attitudes towards teaching methods, while age, the most sensitive factor, plays the biggest role, followed by job and class. Therefore, these factors should be taken into consideration when arranging classes, developing the curriculum, and planning teaching methods.     

数据驱动的微信用户信息行为时间特征研究

[目的/意义]相对于传统的信息行为分析，数据驱动的信息行为研究更注重数据的外在性与客观性，所得的结果能够更为全面地认识用户信息行为本质特征。[方法/过程]通过自行构建的APP实现对微信用户分享和阅读行为记录的采集，并对微信用户信息行为的时间特性进行系统的分析。[结果/结论]结果表明：微信用户日常信息行为存在显著的假日效应，但是在信息行为时间间隔分布上存在明显厚尾现象和很强的阵发性，预示着微信用户信息行为具有较高的复杂性和不确定性，无法对其产生过程实现有效的预测；此外，微信用户所分享的内容具有很强的时效性，多数内容在微信中能够得到及时的传播，但传播链长度显著受分享内容主题的影响。     

大型赛事赞助、网络关注度与企业市场价值--2018年俄罗斯世界杯中国赞助商实证研究

企业赞助大型体育赛事目的是为了提升企业的市场价值,针对多家中国企业赞助2018年俄罗斯世界杯的事件,用事件研究方法考察了企业签约赞助和开赛日2个阶段股票价格的异常收益波动,并用百度指数研究了网络关注度对异常收益的影响关系。研究发现,中国企业赞助俄罗斯世界杯,在签约事件窗口内企业获得正向的市场绩效,而在开赛日事件窗口内企业获得负向的市场绩效。百度指数与股票异常收益的关系,说明网络关注度对事件影响产生催化剂的作用。研究结果表明,企业赞助大型赛事需要注重短期和长期的效果,注意防止过度炒作,并要积极采用营销组合的手段扩大赞助带来的影响和收益。     

A Meta-Analysis of Single-Case Research on Mathematics Word Problem-Solving Interventions for English Learners with Learning Disabilities and Mathematics Difficulties

This single-case meta-analysis is the first to provide a quantitative synthesis of the published literature on mathematics word problem-solving intervention studies for English learners with learning disabilities and mathematics difficulties. A total of ten single-subject studies were included for analysis. The current study investigated the magnitude of the effect of mathematics interventions targeting the improvement of students’ mathematics word problem-solving performance, and analyzed variables that moderated this effect. Results indicate a moderate overall effect size of 0.81 (95% CI [0.71, 0.90]) on word problem-solving performance for English learners with learning disabilities and mathematics difficulties. Moderator variables such as the implementer of the interventions, instructional focus, and word problem-solving content significantly moderated the mathematics intervention effects.     

The Effect of Visual‐Chunking‐Representation Accommodation on Geometry Testing for Students with Math Disabilities

Students who struggle with learning mathematics often have difficulties with geometry problem solving, which requires strong visual imagery skills. These difficulties have been correlated with deficiencies in visual working memory. Cognitive psychology has shown that chunking of visual items accommodates students’ working memory deficits. This study investigated the effects of visual‐chunking representation as a testing accommodation for improving students’ geometry problem‐solving performance. Participants were four third‐graders with difficulties in mathematics. An adapted reversal design was employed to examine the students’ performance changes during standard testing conditions and accommodated testing conditions. During the accommodated condition, students were presented with visual‐chunking images. Results suggested that the visual‐chunking representation accommodation improved students’ performance on geometry problem‐solving tasks, and an interview confirmed students’ preference for the visual‐chunking representation approach.     

当代大学生思想道德素质的现状分析及培养途径

在分析当代大学生思想道德素质现状的基础上,进而从三个界面探讨当代大学生思想道德素质培养的内容和途径。     

学术文献引文上下文自动识别研究

[目的/意义] 引文内容分析能够帮助揭示文献引用关系的深层语义内涵,而引文上下文识别作为引文内容分析的基础显得尤为重要。[方法/过程] 梳理已有引文上下文研究的现状,总结当前引文上下文识别的不足,在此基础上归纳引文上下文识别的5类特征,并采用文本分类和序列标注两种方法开展引文上下文自动识别实验。[结果/结论] 实验结果表明,本文提出的特征能够很好地提升引文上下文识别效果,且基于文本分类的SVM分类效果要优于基于序列标注的CRF。     

人格特征和互联网使用

互联网具有传统多媒体的特性,又具有强大的交互性,而这种交互性因它的匿名性、隐形性等特点又不同于现实中的面对面的人际交往和生活方式。正是这种不同,使具有不同人格倾向的使用者在选择自己需要的互联网服务的同时,其人格也受到了互联网的影响。文章介绍了“人格与互联网”研究中两个方面的研究进展:其一,人格倾向对选择互联网服务的作用;其二,互联网对个体人格倾向的影响。并指出了当前研究中存在的问题和未来研究可以拓展的方向。     

中国早间电视的发展现状与对策

中国早间电视潜在着巨大效益,电视从业者要改变观念,找准早间电视节目的定位,分析收视对象,利用早间电视的传播特征,把握时机创造出早间电视的时段效益。     

基于“互联网+”的成人教育微信平台的管理与研究

在创新2.0时代的驱动下,将互联网创新成果深度融合于各层次成人教育体系中,已经成为未来移动虚拟化教育的发展趋势.在移动学习和大数据的基础上,结合课题团队所研究开发的成人教育微信平台,从应用层面介绍了成人教育微信平台的功能模块,从制度与规范层面阐述了平台的管理策略,从平台优化层面详细阐述了成人学员学习行为数据分析,最后简要介绍了该平台在投入省内成人教育培训后所产生的效应.