程序化营销:程序化营销是什么以及它如何造福于出版商?

将程序化营销与出版商的传统广告方式对比,指出程序化营销的目标用户定位优势;接着转向程序化营销的技术工具——数字信号处理器,该工具通过广告交易平台、用户信息数据库和实时竞价平台,实现对广告存货的竞价、购买和性能优化,以及媒介实时购买交易;然后由数字信号处理器衍生相应的策略,通过此类策略锁定潜在客户;最后介绍数字信号处理器的自助服务界面功能,通过该功能,活动经理能够轻松做出决策,实现对广告活动的优化.     

Travel Journalists and Professional Identity

Online resources are increasingly facilitating research for those traveling for business or leisure. Professionally produced articles and guides are now consulted alongside TripAdvisor, blogs, wikis, and other non-professional sources. This research seeks to understand the role of travel journalists, to explore their occupational ideology and how they distinguish themselves from other content creators. Through content analysis and interviews with English-speaking journalist and bloggers who focus on Paris as a destination, researchers were able to identify an ideology specific to professional travel journalists. Ultimately they do not do anything that amateur writers cannot, and often rely on their branded publication to give them credibility. Travel journalists do, however, adopt some practices inherent to bloggers interviewed, including moving towards more personal writing and lowering reporting standards, while resisting social media. While in a moment of identity crises, travel journalists still differentiate themselves from bloggers, further research will reveal if this phenomenon is unique to a highly mediatized destination like Paris.     

Correlation of the PPVT and WISC-R: A function of diagnostic category

PPVT and WISC-R scores were compared for 259 students ranging in age from 6 to 16. In descending order, Pearson product correlations ranked best for the total sample, emotionally disabled, regular class, mentally retarded, and learning disabled. In all groups, the PPVT overestimated ability and was significantly different from the WISC-R scores as measured by correlated t-tests.