Photography

Pamela Jeffcott Parry's Photography Index: A Guide to Reproductions (Westport, Conn.: Greenwood Press, 1979–$25.00)

Hilary Evans' The Art of Picture Research: A Guide to Current Practice, Procedure, Techniques and Resources (Newton Abbot, Y.K.; and North Pomfret, Vt.: David & Charles, 1979—$28.00)

Melissa Milar, ed. 1980 Photographer's Market: Where to Sell Your Photographs (Cincinnati, Ohio: Writer's Digest Rooks, 1979—$12.95)

Photographis '79 (New York: Hastings House, 1979–$49.50)

John Sander's Photography Year Book 1979 (New York: Fountain Press/Hastings House, 1979—$24.95)

Harold E. Edgerton and James R. Killian, Jr.'s Moments of Vision: The Stroboscopic Revolution in Photography (Cambridge, Ma.: MIT Press, 1979—$20.00)

Deborah Turbeville's Wallflower (New York: Congreve Publishing Co, 1978—$27.50)

Robert L. Kerns' Photojournalism: Photography with a Purpose (Englewood Cliffs, N.J.: Prentice-Hall, 1980—$14.95)

Focalguide to Slides by Graham Saxby (New York: Focal/Hastings House, 1979- 46.95, Paper)

Focalguide to Close-Ups by Sidney F. Ray (1978--$6.95, paper)     

Popular Culture (Frank Oglesbee)

Randall P. Harrison, The Cartoon: Communication to the Quick (Beverly Hills: SAGE Publications, SAGE ComnText series, 1982, 14.00 cloth, 6.95 pb)

John Caldwell Mug Shots (21 Central Ave., Albany, NY 12210: Fantaco enterprises, 1980, 2.95 pb, unpaginated),

Jan Harold Brunvand The Vanishing_Hitchhiker: American Urban Legends and Their Meanings (NY: W.W. Norton, 1981, 208 pp., 14.95 cloth)

Richard Lipsky How We Play the Game: Why Sports Dominate American Life (Boston: Beacon Press, 1981, 189 pp., 7.25, pb)

Alan Gowans Learning to See: Historical Perspectives on Modern Popular Commercial Arts (Bowling Green, OH: Bowling Green University Popular Press, 1981, 22.95 cloth, 13.95 pb, 514 pp.)     

Books of the Month

THE DEAL OF THE CENTURY: THE BREAKUP OF AT&T by Steve Coll (New York: Atheneum, 1986—$18.95)

ENTERTAINMENT INDUSTRY ECONOMICS: A GUIDE FOR FINANCIAL ANALYSIS by Harold L. Vogel (New York: Cambridge University Press, 1986—$24.95)

THE CONTROL REVOLUTION: TECHNOLOGICAL AND ECONOMIC ORIGINS OF THE INFORMATION SOCIETY by James R. Beniger (Cambridge, MA: Harvard University Press, 1986—$25.00)     

Report on Travel to Athens,Greece September 9–21, 2006

The author reports on a visit to Athens, Greece, in September 2006 to visit book dealers, libraries, archives, and other institutions with which the Library of Congress has relations, for acquisitions and for collaborative projects in the areas of bibliographic control, microfilming, and digital projects.     

Trip Report: Moscow and Krasnoiarsk,Russia, October 1–12, 2010

In this article, the author describes his participation in a conference in Krasnoiarsk on Gennadii Vasil'evich Iudin; in a meeting in Moscow on the Sergei Mikhailovich Prokudin-Gorskii Collection of color photographs; and in a meeting on Russian émigré publications at the Russkoe zarubezh'e [Russian emigration] library in Moscow.     

Conference Report: Seventh IUdin Readings,Krasnoiarsk, Siberia,October 9–12, 2012

The article describes a conference held in Krasnoiarsk, Siberia, Russia, October 9–12, 2012, devoted to Russian bibliography, book studies, and the library collections of Gennadii Vasil'evich IUdin (1840–1912).     

Pranking rhetoric: “culture jamming” as media activism

This essay explores the practice of “culture jamming” as a strategy of rhetorical protest. Specifically, “pranksters” deploy the tools of the mass media and marketing in order to take advantage of the resources and venues they afford. Through the concept of “pranking,” this essay suggests that the most promising forms of media activism may resist less through negation and opposition than by playfully appropriating commercial rhetoric both by folding it over on itself and exaggerating its tropes.     

The Bologna Process Offers New Research Opportunities for Academic Business Librarians Worldwide

European education ministers and officials signed a Bologna Declaration with a goal to reform, strengthen, and standardize higher education programs and degree structures by 2010. Graduates will become more mobile and marketable to employers throughout Europe. These programs shall also attract students worldwide. Higher education programs on other continents have taken notice and are in the process of initiating similar goals and outcomes. All of these events are creating new research opportunities for academic business librarians in all aspects of library support and services including collection development, reference, and instruction.     

Advancement in higher education: the role of marketing in building philanthropic giving

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using survey data that measure the affinity of alumni of a large US university who have been commercially screened to reveal individual wealth, this paper provides empirical evidence of the relative contributions of affinity and wealth to giving. Logistic regression analysis reveals that affinity has a greater impact on predicting the likelihood of giving than other variables, including prior giving and wealth. Important to marketers, this study emphasizes the importance of building affinity and also uncovers obstacles to affinity formation. This information can be used to bridge and repair alumni relationships with their alma mater and inform segmented marketing communications to foster alumni enthusiasm for giving.