Community Structure and Social Protest: Influences on Newspaper Coverage

Research on news coverage of social protest has yielded evidence of a “protest paradigm,” a framework of common news attributes that contribute to the marginalizing of protesters as social deviants. Analysis here investigates whether adherence to the protest paradigm varies by structural characteristics of the communities in which news organizations originate. More specifically, news organizations in less pluralistic communities may exhibit lower tolerance for social conflict than news organizations in more pluralistic communities. This research compares newspaper coverage of social protest from communities with varied levels of pluralism. Results showed that newspapers in less pluralistic communities were more critical of protesters when local government was the target and were less likely to quote protesters in stories. Further, newspapers in less pluralistic communities were more critical of protesters when stories were on the front page than those appearing elsewhere in the newspaper. Implications for understanding the protest paradigm and influences of community structure on news coverage patterns were explored.     

Managerial rhetoric as the metaphor for the World Wide Web

–This article explains how metaphors influence how we experience events, and how the Web, viewed through a different metaphor or lens, currently appears a little less valuable as a tool of education or democracy. Although the Web constitutes a new communication milieu, possessing the potential to revolutionize communication in the next millennium, its rhetoric is currently one of consumerism and capitalism–economic not political ideologies pertain. This article conducts a metaphorical analysis of the World Wide Web positing that the Web might be understood best through a managerial metaphor rather than the current spatial/relational metaphor. Using Sproule's 1988 categories of managerial rhetoric, this article critiques contemporary Web practices in an effort to better understand the Web and its communicative potential.     

The relationship of supportive communication to sex discussion in the home

Supportive communication was examined as a component of mothers’ sex discussion with children. Results demonstrated that mothers who communicated supportively were more open and disclosing when discussing sex and were more likely to provide sons with birth control information and instruction than mothers who communicated nonsupportively. The study concludes by raising several issues for future research and sex education pro‐ams for parents.     

Public interest programming: Taxation by regulation

This study examined the relationships among viewers’ family communication patterns, sex and pregnancy experience, music video viewing motivations, and viewers’ cognitive processing of a music video about teenage pregnancy. Respondents were high school students, who watched a music video and filled out questionnaires on two occasions. Results of a path analysis demonstrated different paths for girls and boys: For girls, family communication patterns and sexual/pregnancy experience were directly related to the activity with which they processed the video; for boys, family communication patterns had a direct path to activity, but also had a path through observational goals. Results suggest that family communication patterns may operate as enduring general cognitive structures that predict viewer activity.     

The Influence of Television News Depictions of the Images of War on Viewers

Results of an experiment about the influence of network television news coverage of combat in Iraq on viewers indicated that, compared with a control condition which featured news stories about combat operations in Iraq described by news anchors, news reports also featuring footage of combat operations increased viewer involvement levels about the war and reduced viewer support for continued military presence in Iraq. Television news footage of combat operations also reduced viewers' pride in U.S. military presence but did not affect other emotions. However, regardless of how news stories were packaged, women experienced greater emotional response to network news stories about combat operations than men. The results also shed light on the potential of inoculation to deflect such influence.     

The Behaviorist in the Boardroom: The Research of Frank Stanton,Ph.D.

In 1946, at the age of 38, Frank Stanton was named President of CBS. While much of Stanton's work as a corporate executive has been chronicled, his accomplishments as one of America's earliest scholars of radio audience measurement remain neglected in media scholarship. This article reviews Stanton's research efforts between 1933 and 1942, and in doing so it places his work within the contexts of contemporaneous social and psychological media inquiry. Discussions of Stanton's methodological approach, his innovative dissertation, his scholarship, and his collaboration with key figures in the history of communication research are informed by primary and secondary sources.     

Validity indeed!

A random telephone survey (N=582) of Washington state voters conducted in November 1994 examines relationships among mass media use, specific aspects of political disaffection, political efficacy and participation. Results suggest that negativism toward media campaign coverage reduces media use and that cynicism toward the political system reduces political efficacy. Negativism and media use also are negatively related to cynicism. Contrary to concerns expressed by some scholars and journalists concerning the negative impact of superficial media coverage on political participation, however, mass media use positively predicts voting behavior. In addition, negativism toward campaign tactics appears unrelated to political participation.     

A Comparative Citation Analysis of Web of Science,Scopus, and Google Scholar

This article presents the results of a comparative study of Web of Science (WoS), Scopus, and Google Scholar (GS) for a set of 15 business and economics journals. Citations from the three sources were analyzed to determine whether one source is better than another, or whether a new database such as Scopus, or a free database such as GS could replace WoS. The authors concluded that scholars might want to use alternative tools collectively to get a more complete picture of the scholarly impact of an article.     

Use of inoculation to foster resistance to credit card marketing targeting college students

Student credit card debt is a growing problem. This study explores the effectiveness of the inoculation strategy to foster resistance to credit card marketing targeting college students. In order to explore further the medical analogy on which the inoculation strategy is based, this study was the first systematically to alter the argument strength of both the counterarguments and refutations in the inoculation pretreatment message to determine whether argument strengths impact effectiveness of inoculation treatments. In addition, this investigation explored whether inoculation spreads from person to person via social channels, similar to the marketing concept of viral marketing. Results indicated that conventional inoculation treatment messages successfully inoculated college students against credit card advertisements, manifested in attitude valence and behavioral intentions, and that matching argument strength is the most effective inoculation strategy.