New Media,Micromobilization, and Political Agenda Setting: Crossover Effects in Political Mobilization and Media Usage

In November 2007, Dutch secondary school students revolted against a requirement known as the “1040-hour norm.” New Web technologies, like instant messaging, YouTube, and social networking sites, played an important role in the mobilization effort. In this article, the authors argue that these technologies facilitate a shift toward micromobilization by individuals and small groups. In this “1040-hour norm” case study, the authors analyze how the course of the political agenda-setting process is being transformed through the interplay between processes of meso- and micromobilization, and through new micro-to-mass media crossover effects. When supported by micromedia, the effects of micromobilization can create strategic surprises for traditional intermediary organizations and policymakers.     

Book Reviews

Print‐on Demand: A New Option for Journal Publishers? On‐Demand Production of Books (A Strategic Futures Report for Full Members of PIRA International) by John Birkenshaw and David Butler PIRA International, www.piranet.com . ISBN 1‐85802‐433‐1 A Guide to Medical Publishing and Writing edited by Peter Richardson Mark Allen Publishing, 2002. ix + 145 pp. £10.99 The Book History Reader edited by David Finkelstein and Alistair McCleery Routledge, 2001. ISBN 0‐415‐22657‐0 (hbk), £60.00; 0‐415‐22658‐9 (pbk), £17.99     

How Can A Chinese Teacher of English succeed in Oral English class

1.ORAL ENGLISH CLASS IN ZHENDE POLTECHNICAL COLLEGE. Introduction The task of helping a group of students wishing to improve their confidence and ability to express themselves in English as a foreign or second language can be a daunting challenge.Through my deep experince of teaching oral english in China,among others,two major issues confront the teachers.The first in regard to the time available for conducting oral English classes and the second concerning the availability …