Enhancing responses to television advertisements via the transfer of residual arousal from prior programming

Viewers rated television commercials seen two and one‐half to four minutes after highly arousing film segments as significantly more effective and enjoyable than the same commercials seen after less arousing programming.     

Methodology for Evaluating the Effectiveness of Human Performance in Safety–Oriented Industries: A Conceptual Design

The methodology described here provides an approach for evaluating safe human and organizational performance in nuclear power generating utilities and other high–risk, safety–oriented industries. Using existing indicators of desired organizational performance, internal and external evaluators can measure performance outcomes, as well as the effects of training on performance readiness. The performance outcomes “state of readiness” collectively impact on the safety of organizational operations. This proposed methodology is cost–efficient because it uses existing human and organizational resources; it is unobtrusive on the organization's time and manpower; it can be employed readily by external evaluators; and it can simultaneously be used to analyze an organization's effects on society's safety.