基于SKOS的学术期刊文本资源多粒度语义标注方法研究

[目的/意义] 针对学术期刊文本资源语义标注仍存在的通用本体难以构建、标注粒度单一两大问题,提出基于SKOS的学术期刊多粒度语义标注方法,从而进一步推进语义标注的应用发展,更好满足用户的多粒度学术信息需求。[方法/过程] 在对《中国汉语主题词表》进行SKOS描述的基础上,以学术期刊文本资源为对象,实现其多粒度语义标注,并通过实证研究验证该方法的可行性。[结果/结论] 利用SKOS实现对学术期刊文本资源进行多粒度语义标注,较之当前学术检索系统中的标注结果,在"查全"查准"内部特征检索入口"检索结果反馈形式"4个方面具有一定优势。     

基于知识治理的公共档案馆服务质量优化机制研究

[目的/意义] 在公共档案馆服务质量优化中引入知识治理理论,使得复杂的服务质量优化问题获得更本质的理解和更有效的解决途径,为公共档案馆服务质量和服务能力提升提供参考。[方法/过程] 以知识治理理论为支撑,对公共档案馆服务质量优化进行分析与探讨,设计公共档案馆服务质量优化机制。[结果/结论] 通过借鉴和探析知识治理机制,构建公共档案馆服务质量影响因素优化机制,主要包括优化的环境、优化的目标、优化内部动能（治理机制）、优化外部动力和优化过程五个部分。     

The effects of gain versus loss framing and issue involvement on publics’ responses to nuclear energy messages in South Korea

This study investigates how the public’s perceptions of nuclear power, one of the modern technologies at the center of public debate on risk issues, are influenced by gain versus loss framing in the volatile context of nuclear energy applications in South Korea. Drawing upon prospect theory as its conceptual framework, this experiment using 566 adult participants found that loss-framed messages (i.e. emphasizing the negative outcomes of not using nuclear power) were more effective in increasing participants’ message credibility perceptions as compared to gain-framed messages (i.e. emphasizing the positive outcomes of using nuclear power). Additionally, the results found issue involvement to be a significant moderator of the framing effect, by demonstrating that the advantage of loss framing was stronger for participants who were highly involved in nuclear energy issue, as compared to those who were less involved in the issue. The theoretical and practical implications of these findings are discussed.     

Extrovert and Lonely Individuals’ Social TV Viewing Experiences: A Mediating and Moderating Role of Social Presence

Social TV viewing is generally understood as a simultaneous act of watching TV and engaging in communication about the TV program with other TV viewers connected online. In response to the increasing popularity of this new TV viewing practice, the current study examined how individuals’ extrovert personality and loneliness influence social TV viewing experiences through the theoretical notion of social presence. An online survey was completed by 330 individuals. Results demonstrated that extrovert personality positively influenced social TV viewing experiences; it is important to note that this relationship was mediated by social presence. Loneliness itself was negatively related to social TV viewing experiences; however, this relationship was moderated by social presence. Specifically, when lonely people felt strong social presence, they enjoyed social TV viewing experiences. The findings provide theoretical implications for social TV research, the dynamic role of social presence, social enhancement model, and social compensation model.     

Not All Perceptual Gaps Were Created Equal: Explicating the Third-Person Perception (TPP) as a Cognitive Fallacy

Explicating the third-person perception (TPP) as a cognitive fallacy in the process of comparative social judgment of media effects, we propose that not all self–other perceptual gaps in media effects should be considered as TPP. When there is reasonably valid and accurate information regarding self vis-à-vis others on media consumption and vulnerability to media influence, the associated self–other gaps in media effects are not exaggerations, hence, not TPP. TPP results from cognitive biases in information retrieval and application in the process of comparative social judgments. Such biases are in the forms of self-other information differential, assimilation, contrast, and anchoring effects. Caveats in interpretation of extant evidence and implications for future TPP research are discussed.     

The Suasory Force of Sticky Messages: An Application to the Application of Sunscreen

Stickiness refers to the set of persuasive message properties: simple, unexpected, concrete, credible, emotional, and stories (SUCCES). Heath and Heath (2007) argue that a sticky message is expected to be more memorable and hence more persuasive than a non-sticky message. A 2 (sticky v. non-sticky message) x 3 (pretest v. posttest v. delayed test) longitudinal experiment is employed to examine the persuasiveness of sticky messages on applying sunscreen. Results of a mixed model analysis of variance show that the sticky message produces attitudes and behaviors more favorable to the message recommendation than the non-sticky message. Specifically, a time × message induction non-additive effect was found, which sustained only in the sticky message condition across time. Despite this interesting effect, its explanation remains elusive.     

英国高等教育内部管理体制运行模式研究

英国高等教育经过800余年的不断改革与发展,已经在自主、自治的独立体系下形成了自主运行机制。英国高等教育发展的经验告诉我们:如果不允许各大学采取发展它们自己的基本政策,不允许它们有决定如何履行它们对社会的责任的余地,那么结果就是愚钝和平庸。这种观点对我们高等教育改革不无启迪作用。     

Review of The Instructional Design Knowledge Base: Theory,Research, and Practice

The Instructional Design Knowledge Base: Theory, Research, and Practice by Rita C. Richey, James D. Klein, and Monica W. Tracey describes the instructional design knowledge base and further provides a taxonomy to frame the elements and related theories, thus approaching ID from both a practical and scholarly perspective. Geared toward the graduate student or scholar and not for the novice in its extensive explanations and source citations, the text should be required reading for all students of instructional design. Concepts are explained clearly and succinctly with well-organized chapters that provide headings and subheadings with introductions and transitional cues. The historical development and current research of each theory and model is well documented, and the references list alone would serve as a helpful reference for the student of instructional design. Scholars of ID will also find thought-provoking the suggestions for future research at the end of each chapter.     

锄月庐藏印清赏

几年来，我十分关切云亭兄藏印集的编辑工作，每次通电话，都要问起这本书的进展。而他总是胸有成竹，说：“不急，整理中。”我乐待其成。