试析广告语的艺术特色

广告在人们生活中频繁出现 ,大多数广告语别出心裁 ,语言优美 ,意境蕴藉 ,读后和听后使人振奋 ,得到一种美的享受。     

IT in Mathematics across the Curriculum—NCET

Book reviewed in this article: P'raps, P'raps Not By Mary Brading and Michelle Selinger Statistics AEB Maths for AS and A level By David Cassell, Ian Hardwick, Mary Rouncefiled and David Burghes Further Statistics AEB Mathematics for AS and A Level By John White and Roger Williams Heinemann Modular Mathemtics for London AS and A Level Statistics 2 By Greg Attwood and Gill Dyer Understanding Probability and Statistics: A Book of Probliems By Ruma Falk     

Classroom projects – full steam ahead

Practical project work based on eBay selling prices is described. It is suitable for secondary school students of a wide range of statistical expertise and it may be used to introduce a statistical package.     

Determining the influence of the social versus physical context on environmentally responsible behaviour among cycling spectators

The paper explores the relationships between three factors and environmentally responsible behavioural intentions among cycling spectators: place attachment, subculture identification and subjective norms. Two categories of behavioural intentions are presented namely situational (while spectating) and future (before attending similar events). Analysis of covariance is used to test the relationships in a sample of 619 spectators from both road race and mountain bike events. The paper supports previous research highlighting the importance of the social dimension of sport spectating and the link to social norms that drive environmental behaviour. It also adds to existing research on place attachment as a precursor to environmentally responsible behaviour with reference to sport spectating.     

Reconciliation through dialogical nostalgia in post-conflict societies: a curriculum to intersect

The curriculum has been proposed as a powerful means with the potential to initiate social transformation. It reflects the dominant social, economical and political discourses and for this reason it seems reasonable to situate reconciliatory discourses in relation to the curriculum. Whilst curriculum scholars mostly agree that we need to seek new directions and ways of understanding curriculum, there is little consensus about the direction the field should take. Two particular issues that this article addresses are the tendency of curriculum practitioners to tackle social issues at a symptomatic level instead of considering the roots of the problems, and the over-emphasis on the political dimension with little or no attention given to the ethical dimensions of the curriculum. In an attempt to develop new ways of understanding curriculum and enabling social change, I explore nostalgia as a way to stimulate dialogue over competing narratives. To facilitate this exploration, I draw on the notion of the ethical turn in the study of curriculum and the theory of intersectionality. Examples from South Africa are used to develop the argument. I conclude by situating the discussion in the context of other post-conflict societies where reconciliation is needed.     

Media representation of teachers across five countries

This paper reports on an investigation into the representation of teachers in newspapers in five countries. An innovative methodology was used to develop a method of inquiry that supports a deeper understanding of media representations of teachers which can also be used by other researchers in comparative education. The paper explores relevant literature on teachers' work and media studies, and describes the decisions made about the selection of newspapers from the five countries and the analytical framework. Central to the project was the development of an analytic framework which we applied to our analysis of the media data collected from the five countries. The process revealed the construction of four categories of teacher identity: the caring practitioner; the transparent (un)professional; the moral and social role model; and the transformative intellectual. The aim was not to generalise categories but to offer them as they were found in newspapers during this time frame. The data analysis demonstrates the applicability of the innovative methodology while the project also contributes to locally translated understandings of teacher representations. The paper concludes with a reflection on the effectiveness of the methodology for comparative research.     

Running economy and effort after cycling: Effect of methodological choices

ABSTRACT

Prior exercise can negatively affect movement economy of a subsequent task. However, the impact of cycling exercise on the energy cost of subsequent running is difficult to ascertain, possibly because of the use of different methods of calculating economy. We examined the influence of a simulated cycling bout on running physiological cost (running economy, heart rate and ventilation rates) and perceptual responses (ratings of perceived exertion and effort) by comparing two running bouts, performed before and after cycling using different running economy calculation methods. Seventeen competitive male triathletes ran at race pace before and after a simulated Olympic-distance cycling bout. Running economy was calculated as V?O₂ (mL?kg^?1?min^?1), oxygen cost (EO₂, mL?kg^?1?m^?1) and aerobic energy cost (E_aer, J?kg^?1?m^?1). All measures of running economy and perceptual responses indicated significant alterations imposed by prior cycling. Despite a good level of agreement with minimal bias between calculation methods, differences (p < 0.05) were observed between E_aer and both V?O₂ and EO₂. The results confirmed that prior cycling increased physiological cost and perceptual responses in a subsequent running bout. It is recommended that E_aer be calculated as a more valid measure of running economy alongside perceptual responses to assist in the identification of individual responses in running economy following cycling.