The Institutional Landscape of Interest Group Politics and School Choice

This article provides an updated analysis of the institutional and organizational landscape surrounding the advocacy of and opposition to vouchers and other forms of school choice over the past decade at federal/national, state, and local levels. The politics of choice grew far more complex during the 1990s, with Republican control of Congress and the White House, the growth of the national charter school movement, congressional passage of pilot voucher programs, and the Supreme Court's 2002 Zelman v. Simmons-Harris ruling. Utilizing an Advocacy Coalition Framework, questions about the ideological motivations behind different forms of school choice, the particular programs that certain groups are likely to support or oppose, and the strategies—including the potential alliances and coalitions—that are increasingly employed around school choice policy are explored. A framework for understanding and analyzing policymaking in this area is offered, extending existing thinking on both school choice issues and education policy more generally.     

A Summative Evaluation of a Food Safety Social Marketing Campaign “4‐Day Throw‐Away” Using Traditional and Social Media

Foodborne illnesses remain a common problem in the United States. Focus group results indicated that lack of knowledge and improper handling of leftovers were common among food preparers in families with young children. The USDA‐recommended storage time for leftovers was used to develop and conduct a food safety social marketing campaign, 4 Day Throw Away using both traditional and social media. A procedural model for developing a theory‐based nutrition education intervention and the Health Belief Model were used to design, implement, and evaluate this campaign. The #4 mascot made numerous public appearances (in person and TV) to convey the 4 Day Throw Away message; 10000 magnets were distributed; and 500 posters with tear‐off note card were posted in the traditional campaign. Magnets and note card directed recipients to a website (4984 visits) with food safety information about leftovers. The social media campaign included 4 YouTube videos (11759 views); a Facebook page (166 users with over 21240 post views); and 51 followers on Twitter. The use of multiple media channels increased awareness and intention to change health behaviors especially among parents of children 10 and younger. Both traditional and social media methods in the 4 Day Throw Away campaign reached the intended audience suggesting that interventions using a mix of media channels broaden the reach and potential for intended behavior change.     

Interdisciplinary Synergy: A Partnership Between Business and Library Faculty and Its Effects on Students’ Information Literacy

In today's information-rich environment, business faculty are challenged to teach students how to conduct effective business research and evaluate information critically. We describe collaboration between business professors and reference librarians in an introductory business course. Students were surveyed before and after completion of a Business Discovery Project requiring use of print and electronic sources in writing a research paper on a publicly traded company. Student perceptions indicated increased abilities in communication skills, research skills, use of business information sources, and composition skills; paired t tests showed these increases to be significant.     

Books in review

PRIME TIME: THE LIFE OF EDWARD R. MURROW. By Alexander Kendrick. Boston: Little, Brown, 1969. 548 pp. $8.95.

BROADCASTING AND THE PUBLIC INTEREST. Edited by John H. Pennybacker and Waldo W. Braden. New York: Random House, 1969. x +176 pp. $2.50 (paper).     

Divided attention performance and the matching law

This experiment examined the applicability of the generalized matching law to changes in divided-attention performance produced by variations in relative reinforcement rate. Pigeons were exposed to a delayed matching-to-sample procedure in which compound samples (color 1 line orientation) and element comparisons (two colors or two line orientations) were used. The relative rate of reinforcement for accurate matches on the two types of comparison trials was varied. Variations in relative accuracy with changes in relative reinforcement were well described by the generalized matching law. We suggest that the bias and sensitivity parameters of the generalized matching law may measure the contributions of sensory activation and stimulus pertinence, respectively, to divided-attention performance. Additional work using similar analyses might contribute to a more general quantitative account of how differential consequences contribute to decision processes involved in the allocation of attention.     

Examining relationships between academic motivation and personality among college students

Relationships between personality and academic motivation were examined using 451 first-year college students. Multiple regressions compared three types of intrinsic motivation, three types of extrinsic motivation and amotivation to five personality factors. Results indicated that those who were intrinsically motivated to attend college tended to be extroverted, agreeable, conscientious, and open to new experiences; although these trends varied depending on the specific type of intrinsic motivation. Those who were extrinsically motivated tended to be extroverted, agreeable, conscientious, and neurotic; depending on the type of extrinsic motivation. Those who lacked motivation tended to be disagreeable and careless. These results suggest that students with different personality characteristics have different reasons for pursuing college degrees and different academic priorities.     

Protestant ethic endorsement,personality, and general intelligence

To learn if Protestant ethic endorsement predicted intelligence controlling for the big five personality factors, 364 college students from England and the United States completed a 65-item multifaceted work ethic endorsement measure, the 50-item Wonderlic Personnel Test, and a 60-item measure of the big five personality factors. A hierarchical multiple regression revealed that, after controlling for respondent's sex and the big five, work ethic facets accounted for 5.6% of the variability in Wonderlic scores. However, the direction of the relationship between PWE facets and Wonderlic scores depended on the PWE facet in question. Furthermore, the facets accounted for more variability than did a composite work ethic score. The discussion focuses on the multidimensional nature of PWE endorsement and future research with this construct.     

The combined effect of self-efficacy and academic integration on higher education students studying IT majors in Taiwan

The purpose of this study is to examine the combined effect of self-efficacy and academic integration on higher education students studying IT (Information Technology) majors in Taiwan. We introduced self-efficacy, which is a psychological factor that affects students’ academic outcomes, as a new factor in Tinto’ theory, a well-known framework in student retention research. Academic integration is the main proposition of Tinto’s theory affecting students’ decision to dropout. Students from different populations have various reasons from dropping out of their studies. An examination of the relationship between self-efficacy and academic integration is useful to understand the effect of self-efficacy on academic outcomes on the IT student population in Taiwan. Data from a Taiwanese national survey database conducted in 2005 was used to achieve the research objective. A total of 2,895 records were extracted from 75,084 students in public and private institutions studying in two IT-related Majors, namely Information Management (IM) and Computer Science (CS). MANOVA was used to analyze the interaction effects between academic integration and self-efficacy. The independent variables were institution types and students’ majors. The results showed that students from public institutions have higher levels of self-efficacy than students from private ones. Another finding is that IM students seem to have better study strategies and habits than CS students. However, CS students were found to have better collaboration and satisfaction with their institutions than IM students. Team projects, counselling services, and flexible teaching and learning strategy are suggested to enhance students’ academic integration and self-efficacy.