Characterizing the mechanical parameters of forward and backward falls as experienced in snowboarding

Wrist injuries are frequently observed after falls in snowboarding. In this study, laboratory experiments mimicking forward and backward falls were analysed. In six different falling scenarios, participants self-initiated falls from a static initial position. Eighteen volunteers conducted a total of 741 trials. Measurements were taken for basic parameters describing the kinematics as well as the biomechanical loading during impact, such as impact force, impact acceleration, and velocity. The effective mass affecting the wrist in a fall also was determined. The elbow angle at impact showed a more extended arm in backward falls compared to forward falls, whereas the wrist angle at impact remained similar in forward and backward falls. The study results suggest a new performance standard for wrist guards, indicating the following parameters to characterize an impact: an effective mass acting on one wrist of 3-5 kg, an impact angle of 75 degrees of the forearm relative to the ground, and an impact velocity of 3 m/s.     

Relationships Among Cortical Thickness,Reading Skill,and Print Exposure in Adults

This study investigated relationships among cortical thickness in the left-hemisphere reading network, and reading skill and experience in adult nonimpaired readers. Given the relationship between print exposure and reading, it is possible that print exposure is related to cortical structure. The pattern of correlations indicated that individuals with higher print exposure had better reading skills and thicker cortices. Furthermore, print exposure accounted for unique variance in cortical thickness in part of the left-hemisphere reading network after accounting for reading skill. This suggests that some of the variation in cortical thickness in adults might be attributable to reading experience, independently of reading skill.     

Training to Improve New Product Sales Performance: The Case of Samsung in China

The authors report a case study conducted with over 8,000 Samsung salespeople in the Chinese market. Using research‐oriented, evidence‐based, and systematic approaches, training professionals contributed to Samsung's business outcomes at multiple levels. The case highlights the valuable impacts of training on salespeople's behaviors and new product sales performance and provides meaningful implications for trainers as they strive to be relevant to their business partners.