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传媒经济学研究的历史、方法与范例   总被引:3,自引:0,他引:3  
本文主要回顾了传媒经济学在西方的发展历程、研究方法以及不同时期的研究议题。传媒经济学是构建于不同的经济学理论和分析方法之上的应用性学科,它致力于研究经济和金融力量如何影响传媒体系和传媒组织。西方传媒经济学创建于20世纪50年代,至今已发展成为一个活跃的和跨学科研究领域。文章认为,西方传媒经济学的主要研究范例包括理论型、应用型和批评型范例;其研究方法可分为行业市场研究、公司研究和影响力研究。在介绍西方传媒经济学研究的同时,本文还简要回顾了传媒经济学在中国的兴起与发展。  相似文献   
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The author, a professor at the University of Toronto, touches briefly on the extensive and rich archival literature that supports the teaching of macroappraisal, but notes that this is not the only educational material she offers her students when teaching appraisal theory. She discusses the usefulness to archivists of literature from the fields of ethnography, organizational knowing, records in history, personal documentary behaviour, memory, and communications, noting that the use of texts from these fields can encourage students to reflect on their own presumptions and to develop a taste for the wide reading and research that must support appraisal.  相似文献   
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PURPOSE: The purpose was to determine the impact of online journals on the citation patterns of medical faculty. This study looked at whether researchers were more likely to limit the resources they consulted and cited to those journals available online rather than those only in print. SETTING: Faculty publications from the college of medicine at a large urban university were examined for this study. The faculty publications from a regional medical college of the same university were also examined in the study. The number of online journals available for faculty, staff, and students at this institution has increased from an initial core of 15 online journals in 1998 to over 11,000 online journals in 2004. METHODOLOGY: Searches by author affiliation were performed in the Web of Science to find all articles written by faculty members in the college of medicine at the selected institution. Searches were conducted for the following years: 1993, 1996, 1999, and 2002. Cited references from each faculty-authored article were recorded, and the corresponding cited journals were coded into four categories based on their availability at the institution in this study: print only, print and online, online only, and not owned. Results were analyzed using SPSS. RESULTS: The number of journals cited per year continued to increase from 1993 to 2002. The results did not indicate that researchers were more likely to cite online journals or were less likely to cite journals only in print. At the regional location where the number of print-only journals was minimal, use of the print-only journals did decrease in 2002, although not significantly. CONCLUSION/DISCUSSION: It is possible that electronic access to information (i.e., online databases) has had a positive impact on the number of articles faculty will cite. Results of this study suggest, at this point, that faculty are still accessing the print-only collection, at least for research purposes, and are therefore not sacrificing quality for convenience.  相似文献   
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ABSTRACT

Lighting a cultural heritage artifact requires balancing visual perception with preventive conservation, by providing the best lighting (in terms of spectral distribution and quantity) to enable the viewer to appreciate details and color, while limiting photo-induced degradation. The paper outlines the methodology applied by a multi-disciplinary team while lighting the Shroud of Turin at its last public exhibition in 2015. The methodology considered the special requirements of the Shroud, including exposure to ultraviolet light, while providing appropriate display conditions that would meet audience expectations. The desired appearance (readability of the body image and color) was defined with the help of Shroud researchers and confirmed by subjective tests, while appropriate light levels for preservation were set in agreement with standard requirements and using knowledge of the degradation of linen in visible and UV light. The installation provided a controlled environment and a managed visitor route to the Shroud, assuring excellent perception of both details and color, with the lowest illuminance level about 15?lx.  相似文献   
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Previous studies have shown that weeding a library collection benefits patrons and increases circulation rates. However, the time required to review the collection and make weeding decisions presents a formidable obstacle. This study empirically evaluated methods for automatically classifying weeding candidates. A data set containing 80,346 items from a large-scale weeding project running from 2011 to 2014 at Wesleyan University was used to train six machine learning classifiers to predict a weeding decision of either ‘Keep’ or ‘Weed’ for each candidate. The study found statistically significant agreement (p?=?0.001) between classifier predictions and librarian judgments for all classifier types. The naive Bayes and linear support vector machine classifiers had the highest recall (fraction of items weeded by librarians that were identified by the algorithm), while the k-nearest-neighbor classifier had the highest precision (fraction of recommended candidates that librarians had chosen to weed). The variables found to be most relevant were: librarian and faculty votes for retention, item age, and the presence of copies in other libraries.  相似文献   
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As academic libraries' budgets remain flat while their expenditures rise, library leaders must seek out alternative sources of funding. One option is a mandatory student fee dedicated to the library. This article presents the results of a survey of 152 deans and directors of public R1 and R2 research universities that were asked whether their libraries benefit from mandatory student fees. While a library-specific fee is unusual, nearly half of responding libraries are eligible to receive some portion of another mandatory student fee. Study results can serve as evidence for libraries preparing to make a case for the significant, positive impact possible through even a modest library fee.  相似文献   
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