Another Look at What Moves Public Opinion: Media Agenda Setting and Polls in the 2000 U.S. Election

This study examined two levels of media agenda effects on aggregatepublic opinion from different news sources. The effects wereinvestigated immediately and cumulatively. Content analysisdata from the 2000 U.S. presidential election coverage by fournational news organizations were related to the Gallup pre-electionpoll standings of each candidate. Regression analyses foundthat both the salience of a candidate and the salience of theattributes of a candidate cumulatively, but not immediately,influenced his standing in the polls. An analysis of news sourcessupported the finding that the two levels of agenda-settingeffects seemed mostly cumulative rather than immediate. Newsfrom different sources, however, tended to have effects of differentdegrees and sometimes different directions on candidate pollstandings. Cumulative effects of candidate salience on aggregateopinion change were found for non-partisan and neutral newssources—reporters, poll reporting and public documents—whereasthe effects of candidate attribute salience mostly came frompartisan sources—the candidate himself and members ofthe competing political party. Possible political implicationsof these findings are discussed.     

Turning a Service Learning Experience into a Model of Student Engagement: The Lighthouse Heritage Research Connections (LHRC) Project in Hong Kong

The digital shift has provided easy access to academic library users, and yet, the usage of archival collections continues to be low. At the same time, the need for innovation in library services for cultural heritage scholarship and its advancement is emerging. This paper outlines a library-led service-learning program that connects students with lighthouse artifacts, archival collections, scholars in global academia, and wider communities. Student engagement cases are provided to illustrate the way in which the librarian utilizes the Framework of Information Literacy for Higher Education by ACRL to work closely with students. These cases also demonstrate how students can contribute to knowledge creation and preservation efforts for a specific cultural heritage topic that is not static, but which keeps receiving new contributions or additions to the depository. Thus, this paper is an answer to the ACRL's call for pilot projects to be assessed and shared with the wider community of academic librarians and support staff. It also builds on emerging roles for academic libraries like engaged learning. Librarians must move beyond simply seeing themselves as partners. Instead, librarians should see themselves as prime facilitators that co-create and co-develop cultural heritage research and historical projects by connecting actors and resources more effectively than any single actor can do alone.     

Is There a Future for Journalism?

A functionalist perspective on the future of journalism would posit that because human society needs journalism, we will find ways to support this communications practice. Yet such a perspective, however consoling, assumes a teleology that is far from guaranteed. What will happen is far from easy to predict; nevertheless, this paper pinpoints several key issues that impact on the future of journalism. It also advances some general propositions and a broad periodisation around UNESCO’s historical role in relation to these issues. The analysis gives particular attention to political and economic matters, the safety of journalists and internet governance. Each of these dimensions entails existential threats to journalism, but some opportunities are also noted. Four paradoxes are also identified, with tensions that may lead to change in one direction or another.