Electronic Media

THE FUTURE OF TELEVISION: A GLOBAL OVERVIEW OF PROGRAMMING, ADVERTISING, TECHNOLOGY AND GROWTH by Marc Doyle (Lincolnwood, IL: NTC Business Books, 1992‐$39.95, ISBN 0–8442–3461–3, 187 pp.)

TELE‐ADVISING: THERAPEUTIC DISCOURSE IN AMERICAN TELEVISION by Mimi White (Chapel Hill: University of North Carolina Press, 1992‐$29.95/10.95, ISBN 0–8078–2055–5 hard, 0–8078–4390–3, 218 pp.)

THE FACTS ON FILE DICTIONARY OF FILM AND BROADCASTTERMS by Edmund F. Penney (New York: Facts on File, 1991‐$29.95/14.95, ISBN 0–8160–1923–1 hard, 0–8160–2782‐X paper, 251 pp.)

SOCIETY'S IMPACT ON TELEVISION: HOW THE VIEWING PUBLIC SHAPES TELEVISION PROGRAMMING by Gary W. Selnow and Richard R. Gilbert (Westport, CT: Greenwood, 1993‐$49.95, ISBN 0–275–94390–9, 240 pp.)

TELELITERACY: TAKING TELEVISION SERIOUSLY by David Bianculli (New York: Continuum, 1992—$24.95, ISBN 0–8264–0535–5, 315 pp.).

THE RADIO STATION by Michael Keith, with Joseph M. Krause (Stoneham, MA: Focal Press, 1993—price not given, paper, ISBN 0–240–80159–8, 315 pp.)

ELECTRONIC MEDIA PROGRAMMING: STRATEGIES AND DECISION MAKING by Raymond L. Carroll and Donald M. Davis (New York: McGraw‐Hill, 1993—price not given, ISBN 0–07–010298–8, 532 pp.)

WHY VIEWERS WATCH: A REAPPRAISAL OF TELEVISION EFFECTS by Jib Fowles (Newbury Park, CA: Sage Publications, 1992‐$19.95, paper, ISBN 0–8039–4077–7, 280 pp.)

CRITICAL THINKING IN AN IMAGE WORLD: ALFRED KORXYBSKI'S THEORETICAL PRINCIPLES EXTENDED TO CRITICAL TELEVISION EVALUATION by Geraldine E. Forsberg (Lanham, MD: University Press of America, 1993–18.50, paper, ISBN 0–8191–8971–5, 208 pp.)

TUNED IN: TELEVISION IN AMERICAN LIFE by Lloyd DeGrane (Urbana: University of Illinois Press, 1991‐$11.95, paper, ISBN 0–252–06222–1, about 80 pp.)

BROADCASTING/CABLE AND BEYOND: AN INTRODUCTION TO MODERN ELECTRONIC MEDIA by Joseph Dominick, Barry Sherman, and Gary Copeland (New York: McGraw‐Hill, 1993—price not given, ISBN 0–07–017819–4, 493 pp.)

CABLE TELEVISION LAW 1993: LEARNING TO LIVE WITH THE 1992 CABLE ACT (Practicing Law Institute, 810 Seventh Ave., New York, NY 10019‐$80.00, paper, two vols, no ISBN given, 1,040 pp.)

BASIC LIGHTING WORKTEXT FOR FILM & VIDEO by Richard K. Ferncase (Stoneham, MA: Focal Press, 1992—price not given, paper, ISBN 0–240–80085–0, 109 pp.)

SINGLE‐CAMERA VIDEO PRODUCTION by Robert B. Musburger (Stoneham, MA: Focal Press, 1993‐$22.95, paper, ISBN 0–240–80034–6, 195 pp.)

THE AGE OF MISSING INFORMATION by Bill McKibben (New York: Random House, 1992‐$20.00, no ISBN available, 261 pp.)

POLITICAL BROADCAST CATECHISM (National Association of Broadcasters, 1771 N St. NW, Washington, DC 20036–1992, price not given, ISBN 0–89324–151–2, 103 pp.)

DUNCAN'S RADIO MARKET GUIDE 1993 EDITION (Duncan's American Radio, PO Box 90284, Indianapolis, IN 46290‐$265, paper, about 350 pp.)

BROADCAST AND CABLE SELLING by Charles Warner and Joseph Buchman (Belmont, CA: Wadsworth, 1993—price not given, ISBN 0–534–19770–1, 447 pp.)

DUNCAN'S RADIO COMMENTS... by James H. Duncan, Jr. (Duncan's American Radio, Box 90284, Indianapolis, IN 46290‐$50.00

PRICING & RATE FORECASTING USING BROADCAST YIELD MANAGEMENT by Shane Fox (Washington, DC: National Association of Broadcasters, 1992—price not given, paper, ISBN 0–89324–150–4, 138 pp.)     

Production Guides

VIDEO COMMUNICATION: STRUCTURING CONTENT FOR MAXIMUM PROGRAM EFFECTIVENESS by David L. Smith (Belmont, CA: Wadsworth Publishing, 1991—price not given, paper, ISBN 0-534-13146-8, 412 pp.)

RADIO PRODUCTION: ART AND SCIENCE by Michael C. Keith (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-80017-6, 255 pp.)

TELEVISION AND RADIO ANNOUNCING by Stuart W. Hyde (Boston: Houghton Mifflin, 1991—price not given, ISBN 0-395-54446-7, 576 pp.)

BROADCAST VOICE HANDBOOK: HOW TO POLISH YOUR ON-AIR DELIVERY by Ann S. Utterback (Chicago: Bonus Books, 1990—$26.95, ISBN 0-929387-16-3, 264 pp.)

HOW TO READ COPY: PROFESSIONAL'S GUIDE TO DELIVERING VOICE-OVERS AND BROADCAST COMMERCIALS by Adrian Cronauer (Chicago: Basic Books, 1990—$29.95, ISBN 0-929387-14-7, 208 pp.)

INSTITUTIONAL VIDEO: PLANNING, BUDGETING, PRODUCTION AND EVALUATION by Carl Hausman (Belmont, CA: Wadsworth, 1991—price not given, ISBN 0-534-12786-X, 295 pp.)

ELECTRONIC MOVIEMAKING by Lynne S. Gross and Larry W. Ward (Belmont: Wadsworth, 1991—no price given, paper, ISBN 0-534-13620-6, 313 pp.)

WRITING FOR TELEVISION AND RADIO by Robert L. Hilliard (Belmont, CA: Wadsworth Publishing, 1991—no price given, paper, ISBN 0-534-14262-1, 485 pp.)

THE ESSENTIAL FEATURE: WRITING FOR MAGAZINES AND NEWSPAPERS by Vicky Hay (New York: Columbia University Press, 1990—$45.00/20.00, ISBN 0-231-06886-7 hard, 0-231-06887-5 paper, 289 pp.)

MUSIC IN FILM AND VIDEO PRODUCTIONS by Dan Carlin, Sr. (Stoneham, MA: Focal Press, 1991—$21.95, paper, ISBN 0-240-80009-5, 173 pp.)

SPECIAL MAKE-UP EFFECTS by Vincent J-R Kehoe (Stoneham, MA: Focal Press, 1991—$19.95, paper, ISBN 0-240-80099-0, 134 pp.)

BROADCAST NEWS: WRITING AND REPORTING by Peter E. Mayeux (Dubuque, IA: Wm. C. Brown, 1991—price and ISBN not given, paper, 414 pp.)     

The relationships of trait verbal aggressiveness and frequency of viewing and enjoyment of television sitcoms

Verbal aggressiveness is the tendency to attack the self‐concept of another person with the intent to inflict psychological pain (Infante & Wigley, 1986). This study focused on how low and high verbally aggressives differ in the television sitcoms they watch and how enjoyable they find those shows. Participants (N = 555) first completed the Verbal Aggressiveness Scale. Then they were asked how often they watch particular television sitcoms and if they watched a given sitcom, how entertaining they found that show to be. The sitcoms included in this study were those that were televised in April 1996. Of the 33 shows included in the analyses, low verbal aggressives differed from high verbal aggressives on 8 shows for frequency of watching and on 11 shows for entertainment value.     

Lost in Narration: Applying Autoethnography

The authors convey a story of getting lost in narration, on an applied and collaborative research project in which they combined autoethnography (AE), mindfulness, and relational communication. They examine common criticisms of AE in an effort to more accurately narrate how the method operates communicatively and resonates with commitments of applied communication research. This tale ends with a few invitational morals that are directed to skeptics and practitioners of AE.     

Influences of politics and economics upon photographic content in Chinese newspapers

During the mid‐1980s political pressure upon Chinese journalists decreased, financial pressure upon their newspapers increased and photojournalism gained importance. This study compares the content of photographs in three ‘official’ and three hybrid ‘official‐commercial’ Chinese newspapers. Photographs were found to be less important in ‘official’ newspapers. Subjects and values of concern to government and Party leaders appeared more frequently in ‘official‐commercial’ papers. This study also shows that in a period of political and economic reform, diversity exists in photographic news content and that photographs frequently serve public interests.     

Improving the quality of student learning: the influence of learning context and student approaches to learning on learning outcomes

Previous studies of the relationship between perceptions and/or evaluations of the learning environment and approaches to study have either not included measures of students' learning outcomes, or have included quantitative differences and not qualitative differences in learning outcomes. The studies reported in this paper focus on the relationship between qualitative differences in learning outcomes, perceptions/evaluations of the learning environment and approaches to study. The results support previous research in identifying relationships between perceptions/evaluations of the learning environment and approach to study and between approach to study and the quality of the learning outcomes. The second of the two studies reported also identifies a relationship between perceptions, approaches and the quality of the outcomes. The results suggest that perceived environments which encourage deep approaches are more likely to facilitate higher quality learning than environments designed to discourage surface approaches.     

Effectiveness of Equating at the Passing Score for Exams With Small Sample Sizes

This article explores the amount of equating error at a passing score when equating scores from exams with small samples sizes. This article focuses on equating using classical test theory methods of Tucker linear, Levine linear, frequency estimation, and chained equipercentile equating. Both simulation and real data studies were used in the investigation. The results of the study supported past findings that as the sample sizes increase, the amount of bias in the equating at the passing score decreases. The research also highlights the importance for practitioners to understand the data, to have an informed expectation of the results, and to have a documented rationale for an acceptable amount of equating error.     

Using mobile technologies for mathematics: effects on student attitudes and achievement

The ubiquity of mobile devices together with its potential to bridge classroom learning to real-world has added a new angle to contextualising mathematics learning. This study investigated the effects of using mobile technologies to students’ attitudes and achievement. A quasi-experimental mixed method design was adopted. Participants were 52 Primary 6 and 7 students. The experimental group participated in a weekly mobile-supported, collaborative learning activities spanning over three months. A no treatment control group was adopted. The experimental group have positive perception of the activities evidenced by student interviews and end activity evaluations. Students’ attitude to mathematics, as assessed by a mathematics attitude inventory, found no significant change for both groups except for the significant decline in enjoyment for the control group. A t test of the gain score between group showed a significant difference, t(43) = 4.57, p = 0.005, ES = 0.89 which indicates that the experimental group had higher gains than the control group. These results indicate that the use of mobile technologies elicit positive responses from students both in terms of how they perceive the mobile activities and how it improved their performance but its’ effect on students attitudes towards mathematics will need to be further investigated. Some implications of the findings are discussed.     

Community Engagement at an Emerging Academic Medical Library: A Three-Pronged Outreach Model

The Oakland University William Beaumont School of Medicine’s (OUWB) service-oriented mission and vision is reflected in all aspects of the school including its culture, curriculum, research, community engagement, and the OUWB Medical Library. Though starting informally, the OUWB Medical Library’s outreach program has matured and now sustains a wide array of activities each year. This outreach program has blossomed into a three-pronged model that is inclusive of activities and endeavors engaging the institution and local community: integrate, partner, and create. Among its successes and challenges, the library’s ongoing outreach efforts have showcased the value of libraries in promoting community health and meaningfully contributing to the institutional mission.