Using an analogy in the introduction of a portfolio

Students in many teacher education programmes experience confusion about portfolios. This study investigated whether using an analogy in the introduction of a portfolio helps teacher education students understand both the purpose of a portfolio and how to compile it. It was also investigated whether these students’ understanding correlates with their appreciation of portfolios. In the analogy, portfolios were compared with job application letters, curricula vitae and the references that are common in selection procedures for new employees. This analogy was helpful in promoting students’ understanding. Their understanding correlated with their appreciation of this instrument.     

The impact of film reviews on the box office performance of art house versus mainstream motion pictures

Critics and their reviews can play an important role in consumer decision making in general, and film choice in particular. In this study, we propose that consumers of art house movies are being led by film reviews when making a film choice (influence effect), whereas consumers of mainstream movies are hypothesized to rely mainly on other sources of information. Thus, in the latter case the review does not influence the moviegoer, but may still be a reflection of the ultimate success of the movie (predictor effect). Using the Dutch film industry as our empirical setting, we study the effects of reviews on the opening weekend and on the cumulative box office revenue. Our research shows that the number and size of film reviews in Dutch newspapers directly influence the behavior of the art-movie-going public in their film choice. The number and size of film reviews of mainstream movies, on the other hand, only predict movie performance.