Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

Developing CM3: Maintainers' Education and Training at ABB

A highly skilled maintainer is the most important organisational asset pivotal for achieving quality software, strategic for improving maintenance and development processes, essential for remaining competitive and critical for business survival. This requires that universities properly prepare students to enter the maintenance workforce and that maintenance organisations actively build and maintain their human knowledge and skill base. In this paper, we present Corrective Maintenance Maturity Model (CM 3): Maintainers' Education and Training – a maturity model for educating and training maintenance engineers within corrective maintenance. This model is presently being developed at ABB by the Software Maintenance Laboratory (SML). Our goal is to provide guidance to ABB and industrial organisations worldwide in the process of building or improving their most important asset – people. Each process element presented in this paper is matched against its corresponding process element at ABB. Hence, this paper may also be regarded as a report on the state of the current practice of educating and training maintainers at ABB.