Promoting Discovery: Creating an In-Depth Library Marketing Campaign

ABSTRACT

This case study aims to describe how librarians at Indiana University Kokomo designed a marketing campaign to promote its discovery tool to undergraduate students during the fall 2012 semester. The authors illustrate how, through the use of a coordinated marketing plan, librarians applied marketing principles to select a target audience, create promotional designs, organize events, and assess campaign effectiveness. The authors express how libraries can construct cost-effective yet comprehensive marketing campaigns, as well as learn from both unexpected successes and shortcomings of such projects. Ultimately, these takeaways can inform a library's future marketing endeavors.     

Key Skills Computerised Assessments. Guiding Principles

The paper is based on research and evaluation carried out in relation to the development of online Key Skills resources (Key Skills Online). Initial research identified guiding principles on which to base the design of computerised self assessments, and the evaluation findings supported these principles. The principles have relevance for the design of computerised diagnostic assessments more generally.     

Emotional Climate and Behavioral Management during Sleep Time in Early Childhood Education Settings

The majority of children cease napping between 3 and 5 years of age yet, internationally, the allocation of a sleep time during the day for children of this age remains a practice in many early childhood education (ECE) settings. These dual circumstances present a disjuncture between children's sleep needs and center practices, that may cause conflict for staff, increase stress for children and escalate negative emotional climate in the room. Testing this hypothesis requires observation of both the emotional climate and behavioral management used in ECE rooms that extends into the sleep time. This study was the first to apply the Classroom Assessment and Scoring System (CLASS) Pre-K (Pianta, La Paro, & Hamre, 2008) to observe the emotional climate and behavioral management during sleep time. Pilot results indicated that the CLASS Pre-K functioned reliably to measure emotional climate and behavioral management in sleep time. However, new sleep-specific examples of the dimensions used were developed, to help orient fieldworkers to the CLASS Pre-K rating system in the sleep time context. The CLASS was then used to assess emotional climate and behavior management between the non-sleep and sleep time sessions, in 113 ECE rooms in Queensland, Australia. In these rooms 2.114 children were observed. Of these children, 71% did not sleep at any point during the allotted sleep times. There was a significant drop in emotional climate and behavioral management between the non-sleep and sleep-time sessions. Furthermore, the duration of mandated sleep time (a period of time where no activities are provided to non-sleeping children) accounted for significant independent variance in the observed emotional climate during sleep-time. The CLASS Pre-K presents a valuable tool to assess the emotional climate and behavior management during sleep-time and draws attention to the need for further studies of sleep time in ECE settings.     

Rethinking Learner Support: The challenge of collaborative online learning

The use of computer-mediated communication (CMC) as an integral part of the design of distance taught courses raises interesting challenges to our thinking about course design and learner support. These have typically been conceptualised as two complementary but distinct systems in distance education, characterised by different practices often carried out by different groups of staff. Where CMC is designed as an integral part of the course, with collaborative learning as essential to assessment and study, this separation breaks down. The design of online activities is integral to both learner support and the course content, with new possibilities for open and distance learning as a result. Where the learning group itself is a resource for study and personal development, it also becomes feasible to orientate courses and programmes towards local teams and communities. Online tutors play a key role and need to develop 'the technology of conversation' and expertise in the design of activities, as part of their facilitator role.     

Fatigue decreases skilled tennis performance

The aim of this study was to examine the effect of fatigue from maximal tennis hitting on skilled tennis performance. Eighteen senior county tennis players (9 males, 9 females) volunteered to participate in the study. Their mean ( - s x -macron ) age and body mass were as follows: males 20.7 - 0.9 years and 60.6 - 2.7 kg respectively, females 21.7 - 0.6 years and 71.5 - 1.8 kg respectively. The players undertook two performance tests, both against a tennis ball serving machine, on an indoor tennis surface: (1) a pre- and post-skill test of groundstrokes and service; (2) the Loughborough Intermittent Tennis Test (4 min work plus 40 s recovery) to volitional fatigue. Body mass decreased by 1.5% ( P ? 0.0001). Mean heart rates differed between rest, post-warm-up and all intermittent test values ( P ? 0.01), between the pre- and post-skill tests ( P ? 0.0001) and between bouts and recoveries ( P ? 0.01). Peak blood glucose and lactate concentrations were 5.9 mmol· l -1 (50% into the intermittent tennis test) and 9.6 - 0.9 mmol· l -1 (25% into the test) respectively. Mean time to volitional fatigue was 35.4 - 4.6 min. Groundstroke hitting accuracy decreased by 69% from start to volitional fatigue in the intermittent test ( P ? 0.01). Service accuracy to the right court declined by 30% after the intermittent tennis test. The results of this study suggest that fatigue was accompanied by a decline in some but not all tennis skills.     

Central child abuse registers: The British experience

Multi-disciplinary co-operation, including use of central registers, is now regarded as essential to the management of child abuse, both in the UK and USA. There are significant differences in register operation in the UK and USA, however. This paper describes two research studies of registers in the UK, discusses various issues of register operation and contrasts the UK and USA experience as reflected in research and literature.