Customer centred community application design: Introduction of the means‐end chain framework for product design of community applications

Abstract

This paper discusses the application of the means‐end chain (MEC) framework for investigating customers cognitive”; structure regarding community applications. It is argued that the understanding of customers cognition is crucial for the development of sustainable communities. MEC analysis is seen as a mean to support the community design tasks, especially concept development. The MEC analysis within concept development helps to improve the success rate of a newly designed community by the early integration of customer needs and benefits. Based on theoretical considerations about the MEC framework and its limitations a case study regarding an information community is illustrated. Data was collected conducting individual laddering interviews online at a major information portal in Germany. Dividing answers into attributes, consequences, and values and using content analysis hierarchical value maps (HVM) for both, messaging applications and information ‐portals, were constructed. To support concept development of a new information community, as a distribution platform for content, the findings of both HVMs were considered. Examples illustrate, that the MEC analysis helps to create a community concept that is focused on the targeted customers. It is supporting the creative process of finding community functions and features that are fitting or can be linked to the existing cognitive structures.     

Bundling in Cable Television: A Pedagogical Note With a Policy Option

Bundling can be a pricing mechanism by which monopolists capture economic surplus from consumers.We suggest that given the cost structure of media markets, channel bundling in the cable and satellite market could also emerge in a competitive environment. A la carte channel pricing on cable television may or may not increase consumer welfare and could decrease total welfare. Because bundling may create other problems, policymakers may consider allowing cable and satellite networks to sell packages of channel space to viewers at a given price, allowing viewers to choose which channels they want in their packages. We term this option quasi-bundling.     

International Communication

Gertrude Joch Robinson, News Agencies and World News in Canada, the United States and Yugoslavia: Methods and Data (Institute for Journalism and Mass Communication Research, University of Fribourg, Fribourg, Switzerland 1981—price not given, paper)

Uplink: The Newsletter of the Rural Satellite Program (AID Rural Satellite Program, Academy for Educational Development, 1414 22nd St. NW, Washington, D.C. 20037—free on request/quarterly)

Thesaurus of Development Communication (Clearinghouse on Development Communication, 1414 22nd St. NW, Washington, D.C. 20037—$4.00, paper)

William E. McCavitt's Broadcasting Around the World (Blue Ridge Summit, Pa.: TAB Books, 1981—$22.95)

Judith Budd, Register of Current British Research on Mass Media and Mass Communication: December 1980 (Leicester Documentation Centre for Mass Communication Research, Centre for Mass Communication Research, University of Leicester, 104 Regent Rd., Leicester LEI 7LT, United Kingdom—price not given, paper)

Peter Calvocoressi, Freedom to Publish (Humanities Press, Atlantic Highlands, N.J. 07716—$15.50, paper)     

Broadcasting

TALK RADIO AND THE AMERICAN DREAM by Murray B, Levin (Lexington, MA: Lexington Books, 1987—$22.00)

WHO SHOT THE SHERIFF? THE RISE AND FALL OF THE TELEVISION WESTERN by J. Fred MacDonald (New York: Praeger, 1987—$29.95)

LIVE TV: AN INSIDE LOOK AT DIRECTING AND PRODUCING by Tony Verna (Stoneham, MA: Focal Press, 1987—$22.95)

TV CAREERS BEHIND THE SCREEN by Jane Blanksteen and Avi Odeni (New York: John Wiley, 1987—$12.95, paper)

THE BROADCASTER'S DICTIONARY by James R. McDonald (Windriver Books, Box 481, Broomfield, CT 80020—$20.00 incl. postage, paper)

Three recent publications by the National Association of Broadcasters (Publications Dept., 1771 N St. NW. Washington, DC 20036)

TELECOMMUNICATIONS MANAGEMENT: THE BROADCAST &; CABLE INDUSTRIES by Barry L. Sherman (New York: McGraw-Hill, 1987—$29.95)

CHANNELS OF DISCOURSE: TELEVISION AND CONTEMPORARY CRITICISM edited by Robert C. Allen (Chapel Hill: University of North Carolina Press, 1987—$25.00/7.95)

THE HOUR OF TELEVISION: CRITICAL APPROACHES by N.D. Batra (Metuchen, NJ: Scarecrow Press. 1987—$29.50)     

2. CBQ REVIEW ESSAY: Reporting Wars and the Military (Part 1)

Leslie Halliwell's The Filmgoer's Companion (New York: Hill and Wang, 1974—$25.00)

Ray Armes' Film and Reality: An Historical Survey (Baltimore: Penguin Books, 1974—$1.95, paper)

Peter Harcourt 's Six European Directors: Essays on the Meaning of Film Style (Baltimore: Penguin Books, 1974—$2.50, paper)

James Robert Parish' The RKO Gals (New Rochelle, N.Y.: Arlington House, 1974—$14.95)

Lee R. Bowker's Elements of Film (New York: Harcourt Brace Javanovich, 1974—$5.95, paper)

Jump Cut: A Review of Contemporary Cinema (3138 West Schubert, Chicago, Ill. 60647—$3.00 for 6 issues a year, or 50c each)

William Kuhns' Themes Two (Dayton, Ohio: Pflaum/Standard, 1974—$4.95, paper)

Raoul Walsh's Each Man in His Time: The Life Story of a Director (New York: Farrar, Straus and Giroux, 1974– $10.00)     

How to spot Ugly Black Ducklings: the next competitive frontiers in scholarly publishing

This paper reviews events of SSP 2013 and AAUP 2013 within the context of Nassim Nicholas Taleb's notions of Black Swans (unexpected game changers) to anticipate the formation of competitive arenas (i.e. new models and revenue streams) for scholarly communications. It examines Tim O'Reilly's keynote address at SSP 2013, the advice of Michael Schrage from the opening Plenary at AAUP 2013, and Tim Sullivan's discussion of Harvard Business Publication's use of a topical blog network as new publishing platform to access global digital communications networks. The essay extrapolates from the case studies presented to overlay the strategies of successful practitioner presses and the advice of sought‐after business consultants on the work of academic houses, to imagine the next competitive frontier(s) in scholarly publishing.     

Trends in Public Library Design from the 19th to the 21st Centuries

In the early 19th century, public libraries in America tended toward grand appearances befitting seriousness of purpose. Library design changed gradually throughout the 20th and 21st centuries, and more dramatically with automation and new technology. True to its roots, the public library continues to maintain areas for quiet, individual study. But, in addition, today’s library has become a cultural center in the community, offering art galleries, auditoriums, meeting rooms, spaces for collaborative work, digital information and instruction, and even cafés. Change is inevitable, as innovations in library design and patron use illustrate. Yet, from the earliest libraries to modern times, one overarching constant defines their purpose: libraries inspire.