How Persuasive Are Health Advertisements in First-Person Shooter Games? Exploring Knowledge-Activation and Thought-Disruption Mechanisms

This study examined whether persuasive health messages embedded in shooter games have broad or targeted effects on players’ willingness to engage in risk behaviors (N = 145). Participants presented with in-game health messages discouraging alcohol-impaired driving of motor vehicles showed reduced willingness to drink alcohol and to operate both motor and nonmotor vehicles, compared to those in a no-message gaming control condition. There were no spillover effects on willingness to smoke cigarettes or marijuana, thus implying targeted persuasive effects. In addition, players experiencing high instead of low cognitive load showed decreased postexperiment willingness to drink and operate nonmotor vehicles, thus suggesting that playing a game under high cognitive load can influence players’ attitudes. The findings replicate previous research and further expand on knowledge-activation and thought-disruption mechanisms underlying the persuasiveness of health messages.     

谈高三生物学有效复习策略

面对广东省生物学高考新模式,本文提出了应用学案导学、专题整合和限时训练进行高三生物学复习的有效策略。     

日汉语题述句陈述方式的一般对应规律——以除“は”提示句以外的题述句为研究对象

日语当中的题述句,指的是由主题部和叙述部构成的句子结构,含有这种结构的句子叫做题述句。汉语从语用学角度也提出了主述结构这一类似日语题述句的句子类型。除了"は"提示句以外,还有很多其他的提示方式构成题述句,本文从陈述方式角度出发主要对比研究日汉题述句的当中除"は"提示句以外的题述句的句子构造。     

爱米莉的爱情婚姻观浅析--读<献给爱米莉的玫瑰>

什么叫爱情?对于这个问题，不同的人、不同年代的人对它有不同的理解。本文从爱米莉与常人不同的恋爱经历。分析她在某种特定社会背景下的爱情观和婚姻观。     

关于我国林业经济管理学科建设的思考

本文首先探讨了我国林业经济管理专业学科建设的意义,然后在分析我国同类学科的不足的基础上,提出了我国林业经济管理学科建设的目标,并从4个方面对我国林业经济管理学科建设提出了具体的内容。     

Integrating Art Education Models: Contemporary Controversies in Spain

In this article, a basic controversy for art education in Spain is analysed, and its antecedents in thought and social and artistic practices are reviewed. The controversy refers to the question whether school art education should be oriented towards the fine arts or towards the manual arts. Consequently, which should be the cultural model of reference in contemporary art education? These two controversies are considered as two dimensions whose poles have, to a certain extent, the capacity to articulate various educational trends. The values associated with each pole of each dimension are discussed: for the first dimension, creativity, originality, self‐efficacy and the value of accomplished work; for the second, increase of cultural capital and intercultural solidarity. Finally, the possibility is considered of elaborating educational models that would integrate the various mentioned educative values. The question is raised of the compatibility of these educational values, and it is pointed out that art education has the capacity to generate educational spaces of interchange and dialogue in which to combine languages and perspectives that can contribute to human development and to the mutual coexistence of social groups.     

拓展“关联”:新闻网站专业性重塑

在新媒体平台上,作为新闻内容主要载体之一的新闻网站,正在从数据、用户、平台三个角度加强新闻信息之间、信息与人之间、媒介与媒介之间的关联性.这一方面反映了在社交化、移动化及大数据的背景下,新闻生产与传播正在逐渐开始与相关的技术要素、社会要素、资源要素进行关联与整合,另一方面也有助于重塑与提升新闻网站的专业性.     

Does the long tail really favor small publishers?

A growing body of literature is devoted to testing the reality of the “long-tail” phenomenon. This literature is mostly, if not exclusively, focused on the impact of Internet on the distribution of sales by product. However, the long tail also raises the issue of a possible change in the usual market structure of cultural industries: an oligopoly with a competitive fringe. To our knowledge, no paper addresses the following question: If the long-tail effect does exist, is it of more benefit to small or dominant publishers? The aim of this paper was to address this issue in the context of the French publishing industry. Our main findings are as follows: (1) the market concentration of the French book industry is lower online than offline and (2) the difference in concentration between the two channels of distribution tended to widen over the period 2004–2010. Strategies adopted by leading publishers on the Web do not allow them to maintain the market share obtained with bricks-and-mortar retailers. Furthermore, we show that the market share lost by dominant firms is captured by small publishers online and by medium-sized publishers in conventional stores.