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31.
AbstractThis article will explore the role and visibility of advertising during the Super Bowl over the years as a model for strategies of modern advertising and the resulting commercialization of US society. It uses the concepts of ‘spectacular consumption’ derived from Guy Debord and the ‘commodity audience’ from Dallas Smythe to frame the commercials’ cultural transformation and influence. The spectacular nature of Super Bowl commercials and the special commodity worth of its audience were not present in the early days of the event, but gained momentum with Super Bowl XVII and its airing of Apple’s ‘1984’ commercial that became mythologized in the advertising industry. After 1984, both the rising inflation-adjusted CPM (‘cost-per-thousand’) and the increased media coverage indicate an increased spectacularization. This also manifested in such phenomena as the influential, decades-long Doritos user-generated content contests and the Greatest Super Bowl Commercials TV specials, and was a forerunner of such post-millennial advertising strategies as branded entertainment and content marketing, all designed to integrate advertising as a legitimate form of entertainment culture and prevent the avoidance of advertising by audiences. 相似文献
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Tennis featured in every Olympics from 1896 to 1924, after which disagreements between the International Olympic Committee (IOC) and the International Lawn Tennis Federation (ILTF) on matters pertaining to organisational control and the amateur eligibility of players led to tennis being removed from the Olympic Games as a full-medal event until the 1988 Seoul Olympics. This paper traces the steps of the sport’s reinstatement, from when efforts commenced in the 1950s, setting this development in the contexts of: broader political movements, shifting IOC leadership, burgeoning commercialisation of Olympic sport, the concomitant push for professionalisation and the declining influence of amateur ideals within both the Olympic movement and international tennis. Under the leadership of the amateur stalwart Avery Brundage, the IOC stymied attempts to facilitate tennis’s re-entry, challenging both the ILTF on failing to deal with widespread ‘sham-amateur’ practices and the avaricious promoters luring amateur players toward the professional ranks. Brundage and the IOC also strongly condemned the move to ‘open’ tennis and an acceptance of full-blown professionalism. Only a change in leadership, firstly with Lord Killanin and then the progressive reformer Juan Antonio Samaranch, did the IOC recognise the value of tennis within the Olympic movement, which by then had itself become increasingly money-oriented. 相似文献
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Matthew J. Madison 《Educational Measurement》2019,38(2):68-78
Recent advances have enabled diagnostic classification models (DCMs) to accommodate longitudinal data. These longitudinal DCMs were developed to study how examinees change, or transition, between different attribute mastery statuses over time. This study examines using longitudinal DCMs as an approach to assessing growth and serves three purposes: (1) to define and evaluate two reliability measures to be used in the application of longitudinal DCMs; (2) through simulation, demonstrate that longitudinal DCM growth estimates have increased reliability compared to longitudinal item response theory models; and (3) through an empirical analysis, illustrate the practical and interpretive benefits of longitudinal DCMs. A discussion describes how longitudinal DCMs can be used as practical and reliable psychometric models when categorical and criterion‐referenced interpretations of growth are desired. 相似文献
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Danielle A. Pester A. Stephen Lenz Joshua C. Watson 《Counselor Education & Supervision》2020,59(2):112-128
As counselor preparation programs are compelled to demonstrate student social and cultural competence, valid inventories are needed to measure development consistent with contemporary standards. The Intersectional Privilege Screening Inventory was created for this purpose, was assessed using 4 types of validity evidence, and has results supporting its use in student development. 相似文献
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体育作为中学课外活动的教育内容之一,主要由美国各州政府自行管理,各州的中学也组成了高中体育管理联合会来制定和执行校际体育活动的有关规则。美国法院遵循司法谦抑原则,通常不会干预联合会的决定,除非决定所依据的规则或所依据的程序违反了成文法,或侵犯了联邦或州宪法规定的基本权利。大学校际体育由大学自发组成的各种联合会进行管理,其中最重要的是全国大学体育联合会(NCAA),NCAA以维持大学体育的业余性、保证体育作为高等教育的有机组成部分为宗旨,有权制定和强制实施各项规则及处罚。NCAA不是政府组织,无法对其管理大学体育的行为适用美国联邦宪法,但可以适用美国联邦反垄断法。 相似文献
38.
In the present study, we examined the performance environment of the England youth soccer teams. Using a semi-structured protocol with a prospective sample, national coaches (n = 6), sport scientists (n = 3), and players (n = 4) were interviewed directly following international tournaments about the factors that positively and negatively influenced performance. Qualitative content analysis revealed the following factors as major positive influences on performance: adhering to a consistent tournament strategy, player understanding, strong team cohesion, organized entertainment activities, detailed knowledge of opposition, an effective physical rest/recovery strategy, and previous tournament experience. Major factors perceived to have negatively influenced performance included: over-coaching, player boredom, player anxiety, physical superiority of the opposition, physical fatigue over the tournament, problems sleeping, and lack of information on the opposition. Eight overall dimensions emerged to describe the performance environment: planning and organization, physical environment, tactical factors, development and performance philosophy, psychological factors, physical factors, social factors, and coaching. The findings support recent work that suggests the performance environment is multifaceted, with performance being contingent upon a broad range of interacting factors that go beyond the traditional psychosocial and physical domains. 相似文献
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Kristin Semmens Matthew Taylor Matthew Klugman Lionel Frost John Hughson Richard Haynes 《国际体育史杂志》2013,30(9):1292-1306
40.
Use of dual-task methodology for skill assessment and development: examples from rugby league 总被引:1,自引:1,他引:1
We assessed the attentional demands of drawing and passing in rugby league players and investigated the effects of single-task and dual-task training on the acquisition, retention, and transfer of skill in these athletes. In Study 1, high-skilled and lesser-skilled rugby league players performed a standardized 2-on-1 drill under single-task (primary skill in isolation) and dual-task (primary skill while performing a secondary verbal tone recognition task) conditions. No differences were detected in primary task performance between groups, although the performance of the high-skilled players was more resistant to skill decrement under dual-task conditions. In Study 2, high-performance rugby league players were randomly allocated to either a single-task or dual-task training group. Each group underwent 8 weeks of training between the pre- and post-test sessions. While the mean improvement for draw and pass proficiency under dual-task conditions in the dual-task training group was greater than in the single-task training group (10.0% vs. 2.3%), the differences, while providing a moderate effect size (d = 0.57), were not statistically significant. These results suggest that the attentional demands of drawing and passing are reduced in high-skilled rugby league players compared with their lesser-skilled counterparts. In addition, compared with single-task training, dual-task training appears to improve the ability to perform dual-task draw and pass tasks (possibly through an improvement in time-sharing skills). Further studies are required to verify the efficacy of dual-task training as a training stimulus. 相似文献