The demand side of STM publishing: understanding value creation in new market units

Five factors are shaping the STM publishing industry: the shift from a supply‐driven to a user‐driven industry; conversion of paper‐based products to an all electronic environment; commoditization of online publishing technology; consolidation; and saturation of the traditional buyer market. Opportunities exist for publishers who can leverage their traditional content assets into new products that help specifically defined user‐groups accelerate and enhance the value creation process in vertical industry sectors. Research conducted with one group of researchers within one group of functions in one given industry describes the results of such an approach.     

The Effect of Whole-Body Vibration on Lower-Body Resistance Detraining in College-Age Women

Purpose: This study explored the effect of whole-body vibration (WBV) using accelerations of 2.56 g to 7.68 g on lower-body detraining. Methods: All participants (N = 20) were trained using a lower-body resistance-training program for 30 min twice per week from Week 0 to Week 6. At the end of the program, they were randomly assigned to a control group that performed no further training or a WBV group that performed a progressive static WBV program. Data for the 5-repetition-maximum (5RM) squat and extensors and flexors of the knee and ankle were collected at Weeks 0, 6, 8, 10, and 12 for all participants. Results: Two-way (condition vs. time) analysis of variance revealed that although the WBV group maintained strength in the 5RM from Week 6 through Week 8 and the control group had a lower 5RM in Week 8 from Week 6, no differences in the 5RM squat existed between the groups at Week 8. Two-way factorial multivariate analysis of variance revealed no differences between the groups at any of the time for torque of knee flexion, dorsiflexion, or plantar flexion. Conclusion: Static WBV of 2.56 g to 7.68 g did not attenuate detraining of the flexors and extensors of the knee and ankle.     

Biology content cognitive structure: From science student to science teacher

The F-Sort of Biology Concepts was used to assess understanding of the relationships among 37 biology concepts by five groups: Preservice secondary science teachers, in-service biology teachers with 1–3 years of teaching experience, in-service biology teachers with 5 or more years of experience, scientists in any biological science field, and college seniors majoring in biology. Data collected from the F-sort were analyzed using latent partition analysis and alpha factor analysis with additional interpretation from multidimensional scaling. The subjects were asked to think aloud as they performed the F-sort and each session was audiotaped for later analysis. These analyses indicated that the biology major and experienced secondary science teachers were separated from the scientists by a dimension based on a deep-versus-surface structure understanding of the concepts. A second axis shows that scientists are separated from other groups by a fluid-versus-fixed cognitive structure dimension. That is, both experienced teachers and scientists were found to have well-constructed and ordered cognitive structures, but scientists were much more likely to see an item having a place in two or more categories, whereas experienced teachers tended to focus on only one aspect of an item, and therefore understanding that it rightfully belonged in only one category. It appears that teachers restructure their science knowledge as they become more experienced. There is an apparent transition from poorly organized to highly organized cognitive structures for biology concepts when comparing preservice, novice, and experienced teachers, respectively. The transition does not seem to be one achieving a deeper understanding of the biology concepts or to a greater degree of integration of the concepts, but rather a transition from a fairly large, loosely organized pool of biology concepts to one which is highly structured but limited to the expectations of the established curriculum. The results have implications for the well-known conjecture that teaching helps one better understand the content being taught.     

Innovation in academic libraries: An analysis of university librarians' perspectives

Through a series of structured interviews, university librarians at six institutions provided their perspectives on innovation in academic libraries. The literature on leadership styles and organizational change provides insight into the roles of these leaders in the innovation process. Leadership was cited by many researchers as being a critical factor for organizations to innovate. University librarians revealed a commitment to innovation, some distinctively nontraditional innovations, and a concern for how to encourage risk-taking behavior. Further insight into the innovation process was sought by interpreting the interview data within a larger theoretical context. Although leadership and management can foster innovation in a library, researchers have reported other factors that can influence the ability to innovate, including organizational aspects – size and complexity – and environmental factors. Beyond the organizational aspects, the individual and the norms of the profession appear to create a framework with certain boundaries, some of which may impact the ability to innovate.     

Telecommunications

Lawrence W. Lichty and Malachi C. Topping (eds.) American Broadcasting: A Sourcebook on the History of Radio and Television (New York: Hastings House, 1975—$26.50/15.00)

Raymond Flower and Michael Wynn Jones' Lloyd's of London: An Illustrated History (New York: Hastings House, 1974—$15.00)

S. Young Lee and Ronald J. Pedone's Status Report on Public Broadcasting 1973 (Washington: Corporation for Public Broadcasting and HEW, 1974—no price given)

Donald J. Bogue's The Radio Audience for Classical Music: The Case of Station WEFM, Chicago (Chicago: University of Chicago Community and Family Study Center Communication Laboratory, 1973—$2.00, paper)

A Report by the Norman [Oklahoma] Cable Communications Commission (write to Mr. Martin Bernert, Norman Cable Communications Commission, 111 North Peters, P.O. Box 370, Norman, Okla. 73069—$20.00, paper)     

Directors and Writers

Eric Sherman's Directing the Film: Film Directors on Their Art (Boston: Little, Brown, 1976---$15.00)

Donald Spoto's The Art of Alfred Hitchcock: Fifty Years of His Motion Pictures (New York: Hopkinson and Blake, 1976---$13.00/8.95)

Kemp R. Niver's D.W. Griffith: His Biograph Films in Perspective (Historical Films, P.O. Box 46505, Los Angeles, Calif. 90046---$12.00)

Stephen Pendo's Raymond Chandler on Screen: His Novels into Film (Metuchen, N.J.: Scarecrow Press, 1976---$10.00)

Ronald Lloyd's American Film Directors: The World as They See It (New York: New Viewpoints/Franklin Watts, 1976---price not given, paper)

Maureen Lambray's The American Film Directors (New York: Whirlwind/Pathe Press, 1976---$22.50)

Bob Thomas' Walt Disney: An American Original (New York: Simon and Schuster, 1976---$9.95)

Richard Koszarski's Hollywood Directors, 1914-1940 (New York: Oxford University Press, 1976---$13.95/3.95)

Philip Cecchettini and Don Whittemore's Passport to Hollywood: Film Immigramts (New York: McGraw-Hill, 1976---413.50)

Beatriz Reyes Nevares' The Mexican Cinema: Interviews with Thirteen Directors (Albuquerque, N.M.: University of New Mexico Press, 1976---$9.95/4.50)

Francisco Aranda's Luis Bunuel: A Critical Biography (New York: Da Capo Press, 1976---44.95, paper)

Glenn B. Infield's Leni Riefenstahl: The Fallen Film Goddess (New York: Crowell, 1976---$9.95)

Stuart Rosenthal's The Cinema of Federico Fellini (Cranbury, N.J.: A.S. Barnes, 1976---$9.95)

Edward Murray's Fellini the Artist (New York: Ungar, 1976---$10.00)     

General Media,Minorities, and Research

Ronald G. Hick A Survey of Mass Communication (Gretna, La.: Pelican Publishing Co., 1977—$7.95, paper)

Everette E. Dennis The Media Society: Evidence About Mass Communication in America (Dubuque, Iowa: Wm. C. Brown, 1978—$6.95, paper)

Leslie J. Friedman Sex Role Stereotyping in the Mass Media: An Annotated Bibliography (New York: Garland Publishing, 1977—$25.00)

Maurine Beasley and Sheila Silver Women in Media: A Documentary Source Book (Women's Institute for Freedom of the Press, 3306 Ross Place, N.W., Washington, D.C. 20008—$5.95, paper)

Preben Sepstrup Consumption of Mass Communication: Construction of a Model on Information Consumption Behavior (Handelsvidenskabelig Boghandel, Fuglesangsalle 4, DK-8210 Aarhus V, Denmark—D. kr . 12, paper)

J. Michael Crabtree and Kenneth E. Moyer Bibliography of Aggresive Behavior: A Reader's Guide to the Research Literature (Alan R. Liss, Inc., 150 Fifth Ave., New York, N.Y. 10011—$35.00).

Marcia Guttentag and Shalom Saar, Evaluation Studies Review Annual, Volume 2: 1977 (Beverly Hills, Calif.: Sage Publications, 1977—$29.95)

Paul C. Cozby Methods in Behavioral Research (Palo Alto, Calif.: Mayfield Publishing, 1977—$6.95, paper)