Spontaneity and planning in arts attendance: insights from qualitative interviews and the Audience Finder database

ABSTRACT

Arts managers frequently use customer relationship management systems to identify early and late ticket bookers, but to date there has been no comparable investigation of spontaneity and planning through qualitative academic audience research. This paper combines two radically different datasets to draw new insights into booking patterns of audiences for contemporary arts events. Quantitative data from Audience Finder has been analysed to look for trends in early and late booking amongst audiences for contemporary art forms. Qualitative data has been drawn from the Understanding Audiences for the Contemporary Arts study, which used in-depth individual interviews to investigate the contemporary arts attendance of audience members in four UK cities. Interpretative Phenomenological Analysis was then used to draw out insights about where the purchasing point sits within the longer decision to attend. Following a review of marketing and audience research literature on the decision to attend, we present the findings from each of these analyses, looking at moments where they confirm, supplement, contradict, or say something completely outside the remit of the other dataset. We show how the timescale of the decision to attend is influenced by (1) art form conventions and price, (2) geographical region and availability of the arts, (3) attending arts events with companions, and (4) personal preference for planning or spontaneously choosing activities. We end by suggesting a new three-part model for understanding booking patterns, and considering how these insights might be acted upon by arts organisations.     

Four fictional views of the future of learning

We are at a critical moment in the history of human learning, and in the history of humans. Learning is very important in our future. With 6 billion people on Earth, going to 9 billion by the middle of the century, current educational systems everywhere at all levels have major problems, probably not solvable with present approaches. In many areas, little education is available. We need new learning modes and structures, and we need them quickly and globally. Creating new learning materials and systems will require great imagination. We need approaches that go beyond current situations. Learning should be greatly improved, less expensive, and available lifelong for all in all subjects. We need a society that focuses on learning, where everyone loves to learn. Solving many of the world's problems, including population, water, violence, health, and environmental destruction, will depend on improving learning. One neglected source of future ideas is fictional accounts of the future of learning. I have long found them helpful in my own thinking and have written about them before. I keep finding new sources of this kind. Some, not mentioned here, are negative views.     

The interface between mathematics and design and technology in secondary schools

ABSTRACT

This article suggests that there are important connections between design and technology and mathematics curricula and that these are not fully made in the United Kingdom National Curriculum. Using three examples, the authors show how there are real opportunities in design and technology teaching for incorporating mathematical learning, but that all too often these are lost because they are not made explicit. Again, the authors argue that too much mathematics teaching is dominated by abstract investigation rather than practical problem‐solving. They conclude by suggesting that teaching should transcend subject boundaries and be concerned with real‐life situations.     

The Effect of Mother–Child Reading Time on Children's Reading Skills: Evidence From Natural Within-Family Variation

Children's exposure to book reading is thought to be an influential input into positive cognitive development. Yet there is little empirical research identifying whether it is reading time per se, or other factors associated with families who read, such as parental education or children's reading skill, that improves children's achievement. Using data on 4,239 children ages 0–13 of the female respondents of the 1979 National Longitudinal Survey of Youth, this study applies two different methodologies to identify the causal impact of mother–child reading time on children's achievement scores by controlling for several confounding child and family characteristics. The results show that a 1 SD increase in mother–child reading time increases children's reading achievement by 0.80 SDs.