China's Golden WeekGreates Buzz

历经锤炼之后,黄金周铅华褪尽渐显本色。随着第21个黄金周的落幕,已经实施9年的黄金周休假日,即将被撤销。回头想想,是不是已经到了反思的时候:这种长假真的让我们得到放松了吗?黄金周,欲求黄金只见粥?     

Use of Anthropomorphic Brand Mascots for Student Motivation and Engagement: A Promotional Case Study With Pablo the Penguin at the University of Portsmouth Library

ABSTRACT

A case study demonstrating how an online narrative featuring the adventures of a cuddly toy penguin, Pablo Penguin (@uoppenguin on Twitter) has been introduced at the University of Portsmouth Library to build trust and engagement between university students and library services and facilities. Evidence for the benefits of anthropomorphic brand mascots and best practice for their design and use to enhance the library brand, emotionally engage, build trust, lower barriers to service engagement, and mentor students from the perspective of a perpetual student are drawn from the marketing and psychological literature then illustrated in the case study.     

SCAN: A method of community collaboration

Recent research has highlighted the complexity of the battered child syndrome. Clinical experience suggests that treatment of troubled families is a long-term process, draining financial resources of agencies and emotional resources of professionals. The need to provide support and case consultation to professionals working in the area of child abuse and neglect evolved in the establishment, in 1968, of the Suspected Child Abuse and Neglect (SCAN) Program at Children's Hospital, Pittsburgh, Pennsylvania. This program provides an effective method of intervention through identification, consultation, referral and follow-up of at-risk families. Weekly meetings offer multi-disciplinary case coordination, treatment recommendations, and a channel of communication for representatives of community agencies. This paper traces the history and present status of the SCAN Program, as well as the role of SCAN as a force for change of community attitudes.     

Practical independent research projects in science: a synthesis and evaluation of the evidence of impact on high school students

Practical independent research projects (IRPs) are a feature of school science in a number of countries. To assess the impact of IRPs on students, a systematic review of the literature was undertaken. Thirty-nine papers met the review inclusion criteria, reporting on work from twelve countries. The review indicates that IRPs are often associated with wider initiatives such as authentic science, problem-based learning, and project-based learning. There is considerable variability in the nature of IRP work in relation to focus, models of provision, assessment, the involvement of external partners such as universities and employers, and funding, and this diversity affects judgements on the quality of the evidence base on impact. The majority of the research reviewed explored areas such as conceptual understanding, motivation to study science once it is no longer compulsory and attitudes to science, and the development of practical skills. Benefits were identified in relation to the learning of science ideas, affective responses to science, views of pursuing careers involving science, and development of a range of skills. Studies focusing on traditionally under-represented groups indicated that such students felt more positive about science as a result of undertaking IRPs. The review findings indicate that further work is needed to enhance the quality of the available evidence, to consider the ways in which IRPs can be validly assessed, to explore more fully the potential benefits for traditionally under-represented groups, and to explore more fully the potential longer-term benefits of participation in IRPs at high school level.     

Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium

Six hundred and seventy-one undergraduates completed a questionnaire concerning their reactions to the idea that parts of their degree programmes might be delivered via Query Based Instructional Machines. The latter are commonplace in museums and other cultural attractions. They are menu-driven and operate on the touch-screen principle, thus allowing the user to browse through whichever aspects of a subject the person finds most interesting. Cognitive, affective and conative responses were measured and related to students' personal characteristics, degree programme, year of study, level of academic attainment, psychological involvement with a course, and innate tendencies vis-à-vis need for cognition, curiosity, and change leadership. The sample comprised students on three categories of degree programme: marketing, computing, or humanities. An analysis of covariance (ANCOVA) was completed using aggregated responses as dependent variables, degree type as the fixed factor (grouping variable), and personal characteristics and inclinations as covariates. There were a number of significant differences between the responses of the marketing students and students in the other groups.