体育明星作形象代言人推行品牌产品的战略效应分析

运动鞋企业是晋江经济的支柱,其发展对晋江经济和体育产业的发展有着重要的意义。值此第七届晋江(国际)鞋业博览会之际,运用文献资料、调查访问、观察及网上查询等研究方法,并运用经济学、广告学等相关学科的一些原理,分析了福建晋江运动鞋企业聘请体育明星作形象代言人推行品牌建设的现状及存在的一些主要问题,并提出了进一步推动晋江运动鞋企业品牌建设的一些对策和建议,以便给当地政府及相关的决策者提供一些理论参考。     

The interaction of functional and dysfunctional emotions during balance beam performance

The interaction between functional and dysfunctional emotions, as one of the major tenets of the individual zones of optimal functioning (IZOF) model (Hanin, 2000), was studied in a sport specific setting. Fourteen female gymnasts performed three attempts of a compulsory balance beam routine at three different heights. Heart rate and self-report of functional and dysfunctional emotions were measured during each routine. These data revealed the effectiveness of inducting emotions by manipulating height. Also, performance decreased on the most challenging condition, (i.e., the first attempt on the highest height). Moderated hierarchical regression analysis revealed a significant interaction between functional and dysfunctional emotions only when the dysfunctional emotion level was low.     

试析毛泽东的教学思想

教育是立国之本，强国之路，面对当代科技革命的挑战，党和国家了适时的回应，和出全面推进素质教育的决定。在如何实施素质教育工作中，毛泽东同志关于“教学民主”、“知行统一”、“少而精”、“启发式”等一系列教学思想给我们提供了一定的思路和启迪。     

The propositional approach to associative learning as an alternative for association formation models

Dickinson (2009) agrees with two of the core claims that were made in my target article (De Houwer, 2009): Associative learning effects (often) depend on (1) the formation of propositions and (2) the operation of nonautomatic processes. Whereas I derived these claims from propositional models of learning, Dickinson (2009) argues that they are also compatible with association formation models (AFMs). He also defends the position that only AFMs can explain “nonrational responses to associative experiences.” In this comment, I question whether there is much value in continuing to cling to AFMs.