Learning management system and course influences on student actions and learning experiences

Educational technology research and development - From massive open online courses (MOOC) to the smaller scale use of learning management systems, many students interact with online platforms that...     

Marketing to Their Needs: Utilizing Empathetic Marketing Techniques in Student Outreach

This article describes empathetic marketing, a new marketing approach that was created by Mark Ingwer and outlined in his 2012 book, Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers. The authors discuss how this marketing theory can be used by academic librarians to transform their marketing endeavors by presenting library services and resources to students in a way that helps them meet core human emotional needs (control, self-expression, growth, recognition, belonging, and care). The authors also include examples of empathetic marketing from their libraries.     

Bodies,identities and performances: reconfiguring the language of gender and schooling

In this paper I seek to address a series of tensions in the ways we think, write and speak about gender in classrooms and playgrounds, and in the language we use to describe children and their behaviour. I shall examine some of the concepts we use for describing gender relations among children and consider the extent to which they are still useful. My main focus is on hegemonic masculinity; the female as Other; and ‘doing’ boy or girl, masculinity or femininity. I conclude that we need to take the language we use extremely seriously, and that in our work we need to primarily be focused on ensuring that all children are able to have ‘livable lives’ in school and elsewhere.     

Crisis in the Curriculum? New Counselors' Crisis Preparation,Experiences, and Self‐Efficacy

Professional counselors are responsible for providing crisis assessment, referral, and intervention ( Council for Accreditation of Counseling and Related Educational Programs, 2009 ); however, little is known about their preparation and experiences in these areas. This study examined new professional counselors' (N= 193) crisis intervention preparation, crisis intervention self‐efficacy, and crisis intervention experiences. Although participants had limited crisis preparation during their master's programs, most engaged in crisis intervention during their field experiences. Implications for continuing education and counselor education are explored.     

Developing a Marketing Orientation in Hospital Library Services: A Case Report

When the four Providence Health & Services libraries in Oregon regionalized services and resources, the transition, which was originally met with apprehension from some library users, turned out to be a resounding success. Despite a loss of two-thirds of the professional staff and a decreased budget, the new regionalized library experienced an increase in business and recognition. While many factors contributed to the success, a creative marketing and outreach campaign was a key component. This column describes the steps taken to promote regionalized library reference services and online resources.